Overview

Growth in the video space has continued in the last few years, opening up more opportunities for brands to tell their stories with engaging and impactful video creative.

Now, with digital becoming such an important part of everyday life, it’s important to make use of the constantly connected world and present creative in the relevant context.

This workshop has been created by the IAB’s Video Steering Group, made up of the leading players in the video space, to emphasise how brands can use digital video as part of a successful advertising campaign.

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IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: £189.00 + VAT
Agency: £189.00 + VAT
Advertiser: £189.00 + VAT
IAB Non-members: £289.00 + VAT
Video 101 Workshop
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Introduction and housekeeping
9.30am - 9.45am
Catherine Cribbin,
Industry Initiatives Manager,
IAB UK
Video market overview
9.45am - 10.15am

This session will look at the state of the digital/online video market, the different formats available and also give an insight into why digital video is so important to a marketing campaign.

Tom Deering & Steven Sambrooks,
Creative Strategist & Creative Strategy Lead,
Teads
BREAK
10.15am - 10.30am


How to plan a video campaign
10.30am - 11.15am

The next wave of advertising is here. In this session we will plan a video campaign from start to finish. The planner product evaluates first-party and third-party data to generate a strategy mapping the most effective devices, sites, apps, geographies or demographics for a brand to reach its target audience and suggests ways to reallocate media spend.

Emma Joyce,
Trading Director,
The Trade Desk
Remixing Connected TV Ads
11.15am - 12.00pm

Learn how to create better video experiences for CTV consumers and participate in building a bespoke interactive Connected TV ad live via OTT Composer, which we have yet to unveil in the UK.

Jason Surroop,
Sales Director,
Innovid
LUNCH
12.00pm - 1.00pm


Content Creation and Distribution
1.00pm - 1.45pm

This session will explore the processes being creating digital video content and how it is distributed – ensuring that it is seen by the right audiences, as well a look into why bespoke digital video is so important and how to use data and insights correctly to cut through the noise and develop a sustainable strategy.

Sophie Evans,
Associate Director, Strategy,
Unruly
Video Measurement
1.45pm - 2.30pm

This session will look into what should be measured, depending on campaign objectives, what is and isn’t viewability and focus on a few top tips regarding video measurement, that could be essential to your video campaign.

Dominic Tillson,
Head of Insight,
Inskin

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