Sound Investment Seminar 2019

Overview

Join us in this seminar to hear our Audio Advisory group tell you all about the exciting developments in online audio: demonstrating the brand effectiveness of the channel, and showcasing the latest and greatest in audio creative. Expect to hear all about the importance of audio’s ability to help brands of the future create emotional attachment and tell stories.

-
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Sound Investment

Agenda

Registration
15:00 - 15:30


Welcome and Introduction
15:30 - 15:40


Evolving Brands in a Digital Age
15:40 - 16:00

Join Terri White, the Editor in Chief of the world’s most influential film and entertainment brand, EMPIRE. Empires successful evolution into the audio space has given more ways to engage with audiences and sponsors alike. Terri will be offering unique insight into the editorial challenges and opportunities the digital age has presented, specifically around podcasting, and will explore why authority, credibility and audience insight matters more than ever in this space.

Terri White,
Editor in Chief,
Empire
4 Reasons Why: Digital Audio is the platform to get your brand heard.
16:00 - 16:20

Join us for a session which demonstrates the effectiveness of Digital Audio and how far measurement has come in the past year. We will highlight some of the industry’s views on effectiveness in the 2019 MTM survey – yet to be released.
 
We’ll also share four case studies that offer insights into how to use Digital Audio to achieve desired campaign and business outcomes from the Retail, Banking, Charity and other sectors.

Kelly Walsh & Tom Streetley,
Senior Digital Media Managers,
DAX
Getting Creative: The Pod-tunity
16:20 - 16:40

Joe Copeman and Jack Preston of the world’s largest podcast company, Acast, will explore how brands are getting creative and maximising the podcast opportunity in the UK. From branded content to creative sponsorship campaigns as well as experiential, social and PR – they’ll showcase how brands including Bose, Now TV and NatWest are investing effectively. Featuring the customary Acast interactive quizzes (and prizes!) it will be informative, fun and – crucially - useful.

Joe Copeman & Jack Preston,
UK MD & Branded Content Manager,
Acast
Real-time personalisation within music and audio
16:40 - 17:00

The way in which we are consuming audio across streaming and radio platforms is evolving. Driven by an increase in personalisation and the ubiquity of devices we continue to experience audio in new ways. Audio should move from a static, linear experience to one of dynamic personalisation. Using the latest techniques in AI, Inderjit will present how to enable real-time personalisation of audio ads.

Inderjit Birdee,
Co-Founder/ Head of Strategy,
AI Music

Speakers

Joe Copeman, Acast
Joe Copeman
Acast
Inderjit Birdee, AI Music
Inderjit Birdee
Ai Music
Tom Streetley, DAX
Tom Streetley
DAX
Kelly Welsh, DAX
Kelly Welsh
DAX
Terri White, Empire
Terri White
Empire Magazine

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive