Retail covers a range of items, and with so much out there, how can digital advertising help promote your products and set them apart from the rest? Our industry specialists will show you the best ways to reach and wow the right audience, giving you top tips for your next digital advertising campaign.
IAB Agency: FREE
IAB Advertiser: FREE
Non-member: £120.00 + VAT
Housekeeping and Introduction
This session will explore the challenges faced by both brands and retailers in today’s omnichannel and digital-only commerce landscapes. Zenith will share crucial tips on how to establish robust strategies involving data-based partnerships, maximise the opportunities within the Amazon ecosystem and harness actionable insights for media investment and commerce success.
Creating and interpreting sound has given humans an incredibly sophisticated way to communicate, and with it, a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise what deserves our precious conscious attention was refined well before the battle for attention we all experience in the modern digital world began. By utilising the passive nature of hearing to psychologically condition, through to using selective attention to make people actively listen, contextually and personally relevant communication has an extraordinary effect on influencing emotional memory, behaviour and brand selection. This experiential presentation explores how this legacy of our evolution can be exploited by the latest in dynamic creative and personalisation for digital media, helping brands communicate the way humans do instinctively.
The word “optimisation” gets thrown around a lot in the programmatic industry. After all, it is a key element of any and every successful programmatic strategy. However, retailers are finding that most programmatic optimisation options today alternate between "black boxes" or simplistic levers. There are consequences. Retailers are left with results that fail to meet their expectations or fulfil goals. This talk addresses the current challenges of programmatic optimisation, and how to shift your approach in order to truly maximise the value of your programmatic strategy.
Media buying should be insight driven and use data to create powerful customer experiences. For retailers to win and retain their customers attention they must put data at the heart of every media decision they make. This talk explores what type of information you should be looking to collect, how you can use it to create personalised customer journeys and what adaptations you need to make within your team structure to meet the ever-demanding need of the customer.