Overview

Come along to our last research breakfast of the year where you can hear from some of our members' most recent research on digital advertising. 

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IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Research Breakfast
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Agenda

Registration and Breakfast
8:45am - 9:00am


Introduction and Housekeeping
9:00am - 9:05am


UKOM Industry update and latest insights
9:05am - 9:20am

Ian Dowds will be giving an update on UKOM and sharing their latest insights on the UK Online population.

Ian Dowds,
CEO,
UKOM
The Influencer Index
9:20am - 9:40am

Takumi recently issued The Influencer Index, a whitepaper created together with YouGov. The aim was to understand how influencer marketing affects consumers, while also diving into the three biggest topics for the sector at the moment and what the future looks like for influencer marketing.

Adam Williams,
CRO,
Takumi
The State of UK Culture
9:40am - 10:00am

The State of UK Culture report gives a retrospective guide to the cultural landscape of the UK over the last twelve months, breaking down different cultures and subcultures. 

 The research is driven by a combination of proprietary and industry standard tools and will cover ten emerging cultures – from audiophiles and vaping, through food tourism and stay at home dads.

 Interact and play off of the audience to see what their knowledge on some of the cultures are and how they think they have developed.

Charlotte Eagland,
Head of Insights & Analytics,
Initiative
Making Audiences Actionable: Envisioning A Frictionless Cross-Channel Advertising Future
10:00am – 10:20am

Media disruption is behind us and multi-screen viewing is the new reality. Through brand new data collected by 4C and Advertiser Perceptions, Adam Hawkins, Sales Director at 4C will showcase the study of 300 advertising decision makers across the UK and the US. This study charts the post-disruption media landscape, from TV to digital to social and mobile. It will also look at how industry players are navigating today’s fragmented channels and platforms with an eye toward how audience-based strategies and tools will take planning and buying into a cohesive and measurable future.

Adam Hawkins,
Sales Director EMEA,
4CInsights

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