Come along to the second Research Breakfast of the year.
There will be 4 sessions where IAB members will share their latest research on an array of subjects. These sessions can be a great way to pick up some key insights in the industry over breakfast!
IAB Non-members: £120.00 + VAT
Brand love is the most important ingredient for building a successful brand. Love is what takes a brand from awareness to affinity, from buyers to followers. But how do we take advantage of this and dig deep to comprehensively explore the drivers behind Brand Love?
Sky's’ digital Effectiveness tracker case study demonstrates how the world of behavioural and surveyed data can combine to great strategic effect.
Examining the unique properties of Sky’s digital tracker that have created a dynamic longitudinal approach to campaign measurement: measuring incremental campaign contribution to business KPIs, cross platform reach and frequency, and delivering an ongoing assessment of key media partners and creative formats
Addressing issues related to data transparency in digital brand campaign measurement
Highlighting key outcomes for Sky
This session will explore the current state of Customer Lifetime Value (CLV) in the UK. We'll be looking at marketing’s appetite for CLV, the barriers to CLV adoption, and which trends can help bridge the gap between CLV awareness and companies’ ability to both measure and implement it.