Research Breakfast May 2018

Overview

Come along to the second Research Breakfast of the year.

There will be 4 sessions where IAB members will share their latest research on an array of subjects. These sessions can be a great way to pick up some key insights in the industry over breakfast! 

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IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Research Breakfast May 2018
Research breakfast

Registration
9:00am


Housekeeping
9:30am - 9:35am


The UK Online Audience
9:35am - 9:50am
Julie Forey,
Director of Insight,
UKOM
What is brand love? Who builds it and who breaks it?
9:50am - 10:10am

Brand love is the most important ingredient for building a successful brand. Love is what takes a brand from awareness to affinity, from buyers to followers. But how do we take advantage of this and dig deep to comprehensively explore the drivers behind Brand Love?

Parisa Nasri & Anita Caras,
Senior Global Manager/Head of Insights, EMEA,
Oath
Digital brand tracking evolved: total campaign measurement with Sky and On Device Research
10:10am - 10:30am

Sky's’ digital  Effectiveness tracker case study demonstrates how the world of behavioural and surveyed data can combine to great strategic effect.

  • Examining the unique properties of Sky’s digital tracker that have created a dynamic longitudinal approach to campaign measurement: measuring incremental campaign contribution to business KPIs, cross platform reach and frequency, and delivering an ongoing assessment of key media partners and creative formats

  • Addressing issues related to data transparency in digital brand campaign measurement

  • Highlighting key outcomes for Sky

Alistair Hill & Ed Holden,
On Device Research & Sky,
Marketing's elusive metric: Customer Lifetime Value
10:30am - 10:50am

This session will explore the current state of Customer Lifetime Value (CLV) in the UK. We'll be looking at marketing’s appetite for CLV, the barriers to CLV adoption, and which trends can help bridge the gap between CLV awareness and companies’ ability to both measure and implement it.

Nicole Kivel,
Sales Director, Brand Solutions,
Criteo

Speakers

Nicole Kivel, Criteo
Nicole Kivel
Criteo
Alistair Hill, On Device Research
Alistair Hill
On Device Research
Ed Holden, Sky
Ed Holden
Sky
Julie Forey, UKOM
Julie Forey
UKOM

Main Sponsor

UKOM Sponsor

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