Research Breakfast February 2019


Expect to hear from UKOM, Inskin Media, Verizon and Media Chain in our first Research Breakfast of the year where we will be showcasing some of the most recent industry research covering a variety of topics.


IAB UK Events and Education Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT




Registration and Breakfast
8:45 - 9:00

Introduction and Housekeeping
9:00 - 9:05
Steph Clarke,
Research Manager,
UKOM Industry update and latest insights
9:05 - 9:25

Julie Forey will be giving an update on UKOM and sharing their latest insights on the UK Online population.

Julie Forey,
Director of Insight,
Planning for attention: how to increase the effectiveness of your ad spend
9:25 - 9:45

Visual attention has become a hot topic among advertising researchers in recent years, however its practical application beyond creative optimisation has remained largely unexplored. Hear from Lumen’s MD, Mike Follett and Inskin’s Head of Insight, Dominic Tillson about the concept of visual attention, its measurement and proven link with business KPIs as well as the results of our joint thought leadership study. 

The study uncovers how high levels of attention paid to some ad formats can be leveraged across the rest of the media plan, making for a more effective campaign.

This session promotes evidence-based decision-making, showcasing how metrics such as attention can be used to plan, buy and optimise digital display advertising.

Come along to learn how you can get more value from your ad spend, with fresh and actionable insights.

Dominic Tillson & Mike Follett,
Head of Insight & Managing Director,
Inskin & Lumen Research
Redefining the value of native advertising
9:45 - 10:05

Trends suggest native advertising will make up a significant 52% of all display ad spend in Europe by 2020. The use of native advertising is growing, and so must our understanding of it. Back in 2014, Verizon Media ran a comprehensive study looking at the impact of native advertising, but the digital landscape and the way users behave online has changed significantly. In order to redefine the value native offers to advertisers in today’s digital landscape, we’ve taken another close look resulting in key UK findings.

Jordan Wisbey & Parisa Nasri,
Head of Native & Senior Manager, Global Marketing,
The Student Problem: Inside the mind of the modern student
10:05 - 10:25

As specialists in social media and youth marketing, Media Chain found a substantial amount of contradictory research debating the attitudes and beliefs of millennials and Gen Z. So, in September 2018, they released their first piece of public research exploring the mind of the modern student. Using a sample of 2020 participants and a number of industry leading tools, ‘The Student Problem’ helps brands authentically connect with students in the UK today.  
Media Chain’s talk will explain the research’s key findings - debunking the myths about student’s sense of identity, exploring their ambitions, explaining how they relate to brands, understanding their mental health and analysing how they behave on social media

Ben Davies & Alfie Adamson,
Marketing Manager & Research and Insights Manager,
Media Chain


Dom Tilson, Inskin Media
Dom Tilson
Inskin Media
Mike Follett, Lumen Research
Mike Follett
Lumen Research
Ben Davies, Media Chain
Ben Davies
Media Chain
Julie Forey, UKOM
Julie Forey
Jordan Wisbey, Verizon
Jordan Wisbey
Parisa Nasri, Verizon
Parisa Nasri

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