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Join us for our quarterly Research Breakfast where we ask our members to present on their latest research projects. Have a coffee and a croissant and catch up on the latest industry insights.
This course is perfect for...
- All levels of delegate
- Delegates interested in latest industry research
UKOM will be sharing some of the latest Market Insights on the UK Digital Population, with a particular focus this month on smartphones apps.
IAB US and PwC UK have partnered together, with the support of Broadsign, to conduct a qualitative market research study to understand the state of audience data and programmatic trading (p) in the digital out of home (DOOH) industry across five markets: Australia, Canada, the Netherlands, the UK, and the U.S. The goal of the research is to understand the opportunities and challenges associated with the adoption of pDOOH, and to answer the question: What are the challenges in making pDOOH a mainstream media buy?
Starcom, in partnership with Twitter, has conducted some research into people’s sentiment towards social, environmental and political issues, as well as perceptions of personal and brand activism. The results showed some pretty negative and angry feelings, as well as highlighting the key issues making people feel this way, such as climate change and mental health. The results showed a clear mismatch between our concerns and our sense of government responsibility. So, how do we advertise to this more politically engaged nation?