Research Breakfast

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(Registration 08:30 - 09:00)

IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF

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Event Overview

Join us for our quarterly Research Breakfast where we ask our members to present on their latest research projects. Have a coffee and a croissant and catch up on the latest industry insights.
 

This course is perfect for...

  • All levels of delegate
  • Delegates interested in latest industry research

9:00
Introduction and Welcome

Steph Clarke, Research Manager, IAB UK

9:05
UKOM Industry Update and Latest Insights

UKOM will be sharing some of the latest Market Insights on the UK Digital Population, with a particular focus this month on smartphones apps.

Julie Forey, Director of Insight, UKOM

9:25
Metrics That Matter – Building attention for better brand outcomes

Anthony Crocker, Head of Campaign and Innovation, The Telegraph

9:45
Growing Programmatic DOOH: Opportunities and Challenges

IAB US and PwC UK have partnered together, with the support of Broadsign, to conduct a qualitative market research study to understand the state of audience data and programmatic trading (p) in the digital out of home (DOOH) industry across five markets: Australia, Canada, the Netherlands, the UK, and the U.S. The goal of the research is to understand the opportunities and challenges associated with the adoption of pDOOH, and to answer the question: What are the challenges in making pDOOH a mainstream media buy?    

Sam Tomlinson, Partner, PwC

10:05
Future Tensions in Social Activism

Starcom, in partnership with Twitter, has conducted some research into people’s sentiment towards social, environmental and political issues, as well as perceptions of personal and brand activism. The results showed some pretty negative and angry feelings, as well as highlighting the key issues making people feel this way, such as climate change and mental health. The results showed a clear mismatch between our concerns and our sense of government responsibility. So, how do we advertise to this more politically engaged nation?

Amy Kean, Head of Strategic Innovation, Starcom , Lisa Cowie, Agency Research, EMEA lead Twitter

10:25
Thank you and close

Meet the speakers

Sam Tomlinson
Sam Tomlinson
Customer, Marketing & Media Insight, PwC
Sam Tomlinson
Sam Tomlinson
Customer, Marketing & Media Insight, PwC
Amy Kean
Amy Kean
Head of Creativity and Innovation, Starcom Global Clients, Starcom
Amy Kean
Amy Kean
Head of Creativity and Innovation, Starcom Global Clients, Starcom
Julie Forey
Julie Forey
Director of Insight, UKOM
Julie Forey
Julie Forey
Director of Insight, UKOM
Anthony Crocker
Anthony Crocker
Head of Campaign and Innovation at the Telegraph
Anthony Crocker
Anthony Crocker
Head of Campaign and Innovation at the Telegraph

The sponsors

Ukom

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