Research Breakfast

Overview

Join us for the last Research Breakfast of the year where we will be showcasing some of the most recent industry research covering a variety of topics. More coming soon. 

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IAB Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: FREE
IAB Agency: FREE
IAB Advertiser: FREE
Non-member: £120.00 + VAT
Research breakfast

Agenda

Registration
08:45 - 9:00


Welcome & Introduction
9:00 - 9:05
Steph Clarke,
Research Manager,
IAB UK
UKOM industry update and latest insights
9:05 - 9:25

Julie Forey will be giving an update on UKOM and sharing their latest insights on the UK Online population.

Julie Forey,
Director of Insight,
UKOM
How to use keyword blacklists
9:25 - 9:45

CHEQ will present its latest research on brand safety's technological challenges, revealing the damage done by blunt keyword blocking to publishers, the online advertising ecosystem and advertisers' reach. Find out how to get the balance right when it comes to keyword blacklists.

Daniel Avital,
Chief Strategy Officer,
CHEQ
Measurement in a multi-screen world
9:45 - 10:05

In our multi-screen world, making sure measurement is accurately reflecting peoples’ screen-time habits is crucial. Samba’s research uncovers insights on when marketers should activate digital campaigns to counterbalance TV’s reach and help drive incremental exposure using TV data.

Jay Fowdar,
Director of International Product,
Samba TV
The truth behind data-driven fiction
10:05 - 10:25

With so much data readily available, the ability to revolutionise how businesses operate is undeniable. Yet LoopMe's research has uncovered that while marketers claim to be "data-driven", the majority aren't using data to optimise advertising in real-time. This session will help marketers harness the power of data

Tom Hunter Smith,
Senior Data Scientist,
LoopMe

Our speakers

Julie Forey
Julie Forey
Director of Insight, UKOM
Jay Fowdar
Jay Fowdar
Director of International Product, Samba TV
Tom Hunter Smith
Tom Hunter Smith
Senior Data Scientist, LoopMe
Daniel Avital
Daniel Avital
Chief Strategy Officer, CHEQ

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