Join us for the last Research Breakfast of the year where we will be showcasing some of the most recent industry research covering a variety of topics. More coming soon.
IAB Agency: FREE
IAB Advertiser: FREE
Non-member: £120.00 + VAT
Julie Forey will be giving an update on UKOM and sharing their latest insights on the UK Online population.
CHEQ will present its latest research on brand safety's technological challenges, revealing the damage done by blunt keyword blocking to publishers, the online advertising ecosystem and advertisers' reach. Find out how to get the balance right when it comes to keyword blacklists.
In our multi-screen world, making sure measurement is accurately reflecting peoples’ screen-time habits is crucial. Samba’s research uncovers insights on when marketers should activate digital campaigns to counterbalance TV’s reach and help drive incremental exposure using TV data.
With so much data readily available, the ability to revolutionise how businesses operate is undeniable. Yet LoopMe's research has uncovered that while marketers claim to be "data-driven", the majority aren't using data to optimise advertising in real-time. This session will help marketers harness the power of data