Research Breakfast May 2019

Overview

Join us for our second Research Breakfast of the year where we will be showcasing some of the most recent industry research covering a variety of topics within digital advertising. Keep an eye on this page for more information. 

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IAB UK Events and Training Space, 14 Macklin Street , London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Research Breakfast May 2019
Breakfast

Sponsor

UKOM

Housekeeping and Introduction
9:00 - 9:05
Steph Clarke,
Research Manager ,
IAB UK
UKOM Industry update and latest insights
9:05 - 9:25

Julie Forey will be giving an update on UKOM and sharing their latest insights on the UK Online population.

Julie Forey,
Director of Insight,
UKOM
Emotions Uncovered: video content and real-world outcomes
9:25 - 9:45
Alex Maguire,
Insight and Solutions Manager,
Unruly
Is ROI dead? The state of Customer Lifetime Value 2019
9:45 - 10:05

How important is CLV to today’s marketers? At Criteo, we decided to investigate and look at what’s changed since we published our 2018 report on the topic, like how CLV is being considered now, the challenges around monitoring and driving CLV across marketing strategies, and more. Ultimately, we want to know whether CLV is, or can become, the primary metric for shaping and defining long-term marketing strategies.

Katja Strelcova,

Criteo
Voice Search Vertical Reports YoY 2018 vs 2019
10:05 - 10:25
Steff Preyer,
Business Director,
Rabbit & Pork

Katja Strelcova
Katja Strelcova
Criteo
Julie Forey
Julie Forey
UKOM

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