Join us for our second Research Breakfast of the year where we will be showcasing some of the most recent industry research covering a variety of topics within digital advertising. Keep an eye on this page for more information.
IAB Non-members: £120.00 + VAT
Julie Forey will be giving an update on UKOM and sharing their latest insights on the UK Online population.
How important is CLV to today’s marketers? At Criteo, we decided to investigate and look at what’s changed since we published our 2018 report on the topic, like how CLV is being considered now, the challenges around monitoring and driving CLV across marketing strategies, and more. Ultimately, we want to know whether CLV is, or can become, the primary metric for shaping and defining long-term marketing strategies.