Research Breakfast

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IAB UK Events and Training Space, 14 Macklin Street , London, WC2B 5NF

Ticket Types

IAB Member:

FREE

IAB Agency:

FREE

IAB Advertiser:

FREE

Non-member:

£120.00 + VAT

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Event Overview

Join us for our second Research Breakfast of the year where we will be showcasing some of the most recent industry research covering a variety of topics within digital advertising. Keep an eye on this page for more information. 

Sponsor

UKOM

9:00 - 9:05
Housekeeping and Introduction

Steph Clarke, Research Manager , IAB UK

9:05 - 9:25
UKOM Industry update and latest insights

Julie Forey will be giving an update on UKOM and sharing their latest insights on the UK Online population.

Julie Forey, Director of Insight, UKOM

9:25 - 9:45
Emotions Uncovered: video content and real-world outcomes

New research by Unruly, the IPA and renowned marketing consultant Peter Field, reveals link between video content and real-world outcomes but marketers need to find a new approach.

Alex Maguire, Insight and Solutions Manager, Unruly

9:45 - 10:05
Is ROI dead? The state of Customer Lifetime Value 2019

How important is CLV to today’s marketers? At Criteo, we decided to investigate and look at what’s changed since we published our 2018 report on the topic, like how CLV is being considered now, the challenges around monitoring and driving CLV across marketing strategies, and more. Ultimately, we want to know whether CLV is, or can become, the primary metric for shaping and defining long-term marketing strategies.

Katja Strelcova, Business Development, Travel & New Verticals, Criteo

10:05 - 10:25
Voice Search Vertical Reports YoY 2018 vs 2019

By 2020, it’s forecast that 50% of searches will be conducted via voice. But is this statistic founded in fact, and how likely is it to become true?
In this session, we’ll share some figures behind the rise in voice adoption, and show you how you can start to quantify the voice opportunity for your brand.
We’ll take you through our data-driven approach to identifying voice opportunities and explain how you can steal market share from your competitors through voice optimisation. We’ll also explain how you can track, report and improve upon your voice results over time, in order to become market leaders in this rapidly evolving space.

Steff Preyer, Business Director, Rabbit & Pork

Katja Strelcova
Katja Strelcova
Criteo
Katja Strelcova
Katja Strelcova
Criteo
Julie Forey
Julie Forey
UKOM
Julie Forey
Julie Forey
UKOM

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