Preparing for the Future Workshop


The digital world is fast, exciting and extremely vast. As such, it can be difficult to keep up with the technologies that are continuously being developed and have the potential to change the way that we all behave. Businesses need to be prepared for the future to ensure that they are not left behind by their consumers. This workshop will look into the future of digital advertising, such as AI, Voice, and Mixed Reality, to help us understand what brands need to be considering for the, now, not so far away future. 

IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: £99.00 + VAT
Agency: £99.00 + VAT
Advertiser: £99.00 + VAT
IAB Non-members: £199.00 + VAT


11:30am - 12:00pm

Introduction and Ice Breaker
12:00pm - 12:15pm

12:15pm - 1:00pm

AI has been subtly moving into our lives and industry for a while now. But the speed at which it is developing is unprecedented and difficult to keep up with. This session will look at how artificial intelligence is defined, the different types of it, how the industry is using it today, how it will develop in the future and the true impact it will have on all of our futures. Companies that don’t utilise AI will get left behind and so this session should promote the positive business impact of integrating AI and how to go about doing so. 

Alex Petrilli,
Client Partnerships Director,
1:00pm - 1:45pm

1:45pm - 2:30pm

Voice assistants have quickly integrated themselves into the lives of the consumer; and are continuing to do so. This session will look into how voice has affected consumer search behaviour and also address the approaches that brands need to take to successfully market themselves using this technology.  

George Hopkinson & Steph Clarke,
Senior Research and Project Manager & Research Manager,
2:30pm - 3:15pm

Blockchain broke into the mainstream in 2017/2018 and has definitely fallen into a bit of a ‘buzzword’/’hype’ trap. But that doesn’t take away from the potential of this very exciting technology. This session should explain in plain English what Blockchain actually is, how it works, and how it can be used in our industry, as well as using examples of other uses. It’s important to emphasise the difference between cryptocurrencies (such as Bitcoin, Ethereum or Ripple) and what blockchain actually is – and how it has the potential to revolutionise the world. 

Marco Ricci,
Managing Director,
3:15pm - 3:30pm

3:30pm - 4:15pm

As more and more devices are being built with the capability to be connected to the internet, and each other, the impact of the Internet of Things on human behaviour is extremely exciting. This session will look into how connected homes and IoT will change the way that consumers and brands will interact, and the approach brands will need to consider to get it right across these new platforms. 

Nicola Spooner,
Head of Strategy,
Mixed Reality
4:15pm - 5:00pm

Although the hype of virtual and augmented realities has stabilised, mixed reality technology still holds a lot of potential for brands. With the use of case studies and examples , this session will look into how brands can really make use of extended realities, and how they can be used to integrate into their audience’s customer experiences.
Extended realities also offer brands ways to acquire new forms of data and insights. The session will demonstrate how this is possible in virtual reality.

Adam Hemming,

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