Performance Marketing Trends Seminar


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What should today’s marketer be aware of in the Performance Marketing sector in 2019 and beyond? In this seminar the IAB's Performance Marketing Advisory Group will bring you the latest insights, top tips, and innovations within the performance marketing channel. 

IAB Events and Education Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: N/A
Agency: FREE
Advertiser: N/A
IAB Non-members: N/A
Marketing Trends

1:15 - 1:50

Welcome and Housekeeping
1:50 - 2:00pm
Tina Lakhani,
Ad Tech & Standards Manager,
The New Norm: The Trends that will Transform the Industry
2:00 - 2:20pm

Within the past few years, CMO’s have invested heavily in consolidating data across their businesses, and we’re at an inflection point where marketing executives are now ready to activate and operationalise that data to drive results. Channels within marketing are becoming less important to overall strategy as advertisers focus more on business performance. Significant declines in computational processing costs coupled with advances in artificial intelligence capabilities within the digital marketing industry mean new tools and techniques are now available to enable CMOs to make data-driven marketing decisions that drive business outcomes. This session will take a look at the trends that are transforming affiliate marketing and evolving the digital marketing industry. New automation and machine learning will empower marketers to achieve business goals with scale and efficiency never before seen. Now is the time for programmatic to successfully transform the affiliate marketing industry.

Anthony Capano,
Rakuten Marketing
People powered performance
2:20 - 2:40pm

The best way of creating performance is by truly understanding the people you’re targeting – beyond demographics and assumptions.

This mind-set is now achievable through psychology models, quant surveying and machine learning we can match audience personalities to media consumption to buy against these new segments both online and offline.

We have tested and proven these approaches drive the best performance as they feel authentic by adding a deeper level of understanding into what is often seen as a shotgun approach to performance media.

Phill Palmer,
Head of Research and Insight,
Achieving Scalable Deals Personalisation in Affiliate Marketing
2:40 – 3:00pm

A look at the rise and importance of personalised deal content in real-time.  Balancing Retailer objectives with specific consumer behaviour pattern; ensuring that we achieve specific incremental goals whilst also giving the consumer what they ultimately want - the best deal in the market and the product/service they desire.

James Maley,
Head of Business Development, EMEA & APAC,
The power of the partnership for business growth
3:00 - 3:20pm

We’re in a world where competition in any industry is rife. There is so much choice, an abundance of options and a new idea doesn’t stay new for long. For many businesses this makes it difficult to stand out, and ultimately grow. So, instead of going it alone they should look beyond sales and marketing to build alliances as a growth driver. This session will show how going beyond referrals and building new partnerships drives significant revenue growth for brands.


Florian Gramshammer,
3:20 - 3:40pm

The State of AdTech
3:40 - 4:00pm

Today more than 3.5 billion people are regular Internet users. So it makes sense that, on a global level, 40.2% of total ad spend is now going to digital. In this presentation we’ll be diving into exclusive findings from our work with Euromonitor on the survey, “Acquire, Convert, Re-engage.”

We spoke with 150 marketers in Europe about how they convert customers today — and what works best. We’ll be covering the top ad tech trends, which conversion tactics work across Europe, the best strategies for re-engagement and more!

Elizabeth Brennan ,
Industry Client Director,
Online Store to Bricks and Mortar Attribution
4:00 - 4:20pm

Recent studies have revealed the effect of affiliate driven traffic on in-store footfall - with as much as $15 of in-store revenue average being generated from each affiliate click in some cases (Revtrax, 2018). This impact has historically been overlooked by affiliates and advertisers alike, mainly due to perceived lack of measurement in this space, i.e. site-to-store attribution.

The ability to track which online affiliates drive consumers to convert in-store is critical to truly measure success, but has technology caught up yet? We will look at some recent innovations in attribution of online-to-store footfall traffic and uncover the potential of the affiliate channel in this space.


Rohan Junghare,
Performance Director,
M&C Saatchi Performance
Global affiliate programme expansion – How to achieve success
4:20 - 4:40pm

As cultures merge and our world becomes increasingly connected, brands are looking to globalise their affiliate marketing activities and grow their marketing channels across borders. The concept of taking a successful, established brand and building its presence in another territory seems straightforward, but it is in fact it not a paint-by-numbers affair. Instead, marketing teams should consider every new territory an entirely new venture, understanding market nuances and needs. Acceleration Partners EMEA Managing Director Helen Southgate will share learnings of how successfully expand your affiliate programme globally including client examples, European success stories and market learnings. 

Helen Southgate,
Managing Director,
Acceleration Partners
From Measurement to Meaningful results
4:40 - 5:00pm

How data driven insights solves common problems in affiliate marketing…

No matter the vertical, product set or size of affiliate programme, brands today are still trying to find answers to common questions…..How do I grow my programme beyond the incentive channel? How can I increase sales from higher value customers? How do I maximise market share of cashback sales and improve ROI? If these are questions you’ve asked of your affiliate programme then this session will give you key learnings from case studies across Optimise’s global network, demonstrating how leveraging data to define actionable insights can solve these common challenges, to achieve better results and drive more value from your ad spend in the channel.

Leanne Hardy, Director of Client Success & Mark Solway,
Innovation Director,
Optimise Media

Anthony Capaon
Anthony Capano
Rakuten Marketing
Rohan Junghare
Rohan Junghare
M&C Saatchi Performance
Leanne Hardy
Leanne Hardy
Optimise Media
James Maley
James Maley

Mark Solway
Mark Solway
Optimise Media
Florian Gramshammer
Florian Gramshammer
Helen Southgate
Helen Southgate
Acceleration Partners
Elizabeth Brennan

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