Nonference

Overview

When it comes to the world of digital advertising, one thing is for certain: change. New tools, platforms and opportunities are constantly emerging and making sure you’re up-to-date and ahead of the curve isn’t always easy. 

Enter… Nonference! The self-confessed anti-conference returns for a day bursting with hands-on sessions, ensuring that you’re one step ahead of the pack. Come away with the latest skills and knowledge from the digital arena – and have a bit fun along the way. 

Our most interactive and inclusive event of the year is taking place on Tuesday 29 October at Tobacco Dock. Don’t miss your chance to prepare for what’s coming next!

-
Tobacco Dock, Wapping, London, E1W 2SF
IAB Member: £250.00 + VAT
IAB Agency: FREE
IAB Advertiser: FREE
Non-member: £250.00 + VAT
Nonference October 2019
Nonference

Nonference is back & so should you be

A beer pouring robot? LEGO blockchain? SO last year. Here's what's coming this time, take a look at our new Nonference film for a first look at what to expect. 

Nonference

Five reasons why Nonference is unmissable

Nonference is back. So should you be. Here’s five reasons why.

  1. Skillz for your team: over 40 hands-on sessions to stay ahead of the game
  2. Network like crazy: more than 700 advertisers and agencies filling Tobacco Docks
  3. Own your day: tailor sessions to work for you
  4. It’s properly fun: expect silent discos, bot-building, blindfolded workshops and fiery debates
  5. It’s scorching value: tickets are just £250 (or free to IAB member agencies and advertisers)
Nonference through blockchain

View the full agenda

Take a look at the full agenda and start planning your day. 

Agenda 1

Agenda

Brand Safety Whack-a-Mole
GroupM

Roll up, roll up for a game of whack-a-mole. GroupM calls on the industry to beat brand safety issues (literally), learn what to look out for and hear from experts about how to combat the challenges. Start practicing your swing!

 


All day,
Registration area
The Waffle Takes It All
Tailify

Join Tailify over lunch to experience Sweden at its finest. The team will be serving up freshly cooked waffles (choose your toppings wisely!) and a bit of ABBA to get you in the Nonference spirit. There'll also be an influencer on hand to teach you how to take the perfect food picture. That lunchtime Tesco meal deal will never be the same...


All day,
Registration area
Be the Teacher's Pet
Facebook

Go back to school with Instagram… Stories School that is. From creative possibilities and storytelling power, to driving business objectives by connecting brands and people, this interactive session will ensure that you graduate top of the Insta class.

 


9:30 am - 10:10 am,
Room 1
Vamp Up Your Validation
IAB Europe

Join IAB Europe and leading publishers to get to grips with its CMP validator tool - part of IAB Europe's Transparency & Consent Framework. With GDPR reconfiguring digital advertising, learn how you can vamp up your validation and ensure total transparency.


9:30 am - 10:10 am,
Room 2
Super Human Stories
Social Media Chain

Learn how to tell powerful human stories in a social first way. Social Media Chain is joined by two inspiring athletes who have done just that; Kate Farley, the first-ever boxer with cerebral palsy, and Josh Llewellyn-Jones, a world-record breaking athlete with cystic fibrosis.


9:30 am - 10:10 am,
Room 3
Blockchain – The Missing Link?
the7stars

When it comes to trust, transparency and improving data management, is blockchain the missing link? Join the7stars for a block by block look at what’s feasible and what other solutions are out there.


9:30 am - 10:10 am,
Room 4
Demystifying the Bid
Index Exchange

Pimp your programmatic campaigns with Index Exchange’s bid-busting explainer. Find out how to identify opportunities in the programmatic process, improve monetisation and drive revenue along the way.


9:30 am - 10:10 am,
Room 5
Know it All? Think Again
Microsoft Advertising

Switch from a know-it-all to a learn-it-all with the help of this immersive workshop. Microsoft Advertising shows participants how to harness the power of empathy to unlock new ways of working and produce truly inclusive marketing

 


9:30 am - 10:10 am,
Room 7
TikTok with TikTok
TikTok

Take up TikTok with an intro from the experts. Learn how to “Transition", "Git Up" and just what "The Woah" is. You’ll come away a TikTok content creator - just don’t forget to download the app first! 


10:30 am - 11:10 am,
Room 1
Wheel of Brand Fortune
Oracle Data Cloud

Channel your inner Pat Sajak / Vanna White and put your digital ad knowledge to the test. From cybersecurity to new bots, your team will battle it out to combat digital ad issues. 


10:30 am - 11:10 am,
Room 2
Born Online: The Direct to Consumer Brands Reshaping Retail
IAB UK + Direct to Consumer brands

They have a strong core purpose, super-serve their customers, obsess over feedback and are building their brands online: off the back of new IAB UK research, come and meet the Direct to Consumer brands reshaping retail and see what you could learn from them.


10:30 am - 11:10 am,
Room 3
Stop, Look, Listen… to Your Brand
A Million Ads

Create a personal voice campaign in real-time with this session all about sound. A Million Ads shares how your brand can get the most out of personalisation technology and communicate as instinctively as you and me.


10:30 am - 11:10 am,
Room 4
Change Your Life in 2020
MiQ Digital

The answer to life, the universe and everything: how to smash your 2020 planning by focusing on the questions and not the answer. This fast-paced workshop for marketers and agency planners will tap into the brains of solution engineers and strategy directors to help you achieve your goals.


10:30 am - 11:10 am,
Room 5
The Future is Fake
Mindshare

Is the future fake or is fake the new real? Come along to Mindshare’s future scoping session to dream and (literally) draw up your vision of the future.


10:30 am - 11:10 am,
Room 6
Brand Date: Find Your Perfect Partner
RevLifter, Acceleration Partners, Optimise, Awin and the7stars

Relive the magic of Blind Date and prepare for a lorra lorra fun in this session - designed to match your advertising objectives with the perfect publisher partner. Question a panel and take your pick for a match made in heaven. 


10:30 am - 11:10 am,
Room 7
Going for Gold Standard
IAB UK

Get Gold Standard sussed with IAB UK. Come along to find out how your business can benefit and make a play for some golden prizes... think classic 90s game show with a twist. It will be aMAZEing!

 


11:30 am - 12:10 pm ,
Room 2
No Waze!
Waze

Join the Waze team, with a host of special guests, to learn how your phone saves London from transport chaos, why ads on maps can literally drive people into your business and meet a real-life Waze map editor - what the Wall Street Journal have called the "internet's most devoted volunteers". 


11:30 am - 12:10 pm ,
Room 3
Getting Innovative with Native - Outside Social
Verizon Media

You’re probably used to delivering native on social - but with trust higher in premium environments, now’s the time to get innovative with native outside social. In this session learn how you can push your native advertising to the next level and deliver better business outcomes for your brands.


11:30 am - 12:10 pm ,
Room 4
The Good, the Bad and the Podly
Acast

Forget dull host reads and bad adverts, branded podcast campaigns can sound amazing. Acast, with the help of a top UK podcaster, reveal how to fine-tune your podcast ads.


11:30 am - 12:10 pm ,
Room 5
A Carnival of Creativity
Rabbit & Pork

Unleash your inner creativity with this immersive workshop in voice app building. Rabbit & Pork will take you on a memorable journey through the steps to consider to make your voice heard via Alexa Skill or Google Action.


11:30 am - 12:10 pm ,
Room 6
A Festival of FYRE and ICE
IAB UK Influencer Group

Fyre Festival may have been an #EpicFail, but it was a vivid example of the power of influencer marketing. In this session you’ll learn what it takes to deliver a successful influencer campaign and put out the FYRE with the launch of ICE FESTIVAL.


11:30 am - 12:10 pm,
Room 7
That's the Way the Cookie Crumbles
The Guardian

The chips are down for the venerable cookie: join The Guardian to discuss the cookie’s changing fortunes, explore the rocky road ahead via children’s party games and ensure your company rises to the cookie challenge.


1:20 pm - 2:00 pm,
Room 1
Spin It to Win It
Taptica

Test your ad tech knowledge with Taptica’s trivia challenge. Spin the wheel and see where it lands. All you need is brainpower and a bit of muscle to stand a chance of bagging the winner’s prize.


1:20 pm - 2:00 pm,
Room 2
Move Over Millennials
Generation Media

What do today’s kids think about advertising? Join Generation Media’s Q&A with a panel of kidfluencers and their parents to find out what makes Generation Alpha tick and how this can shape your future strategy.


1:20 pm - 2:00 pm,
Room 3
The Box Bingo
Mobile Fix

Join Simon Andrews, writer of weekly industry must-read Mobile Fix, for a fast-paced game of telly bingo. Duck and dive through the new TV sector – from subscription trends to emerging ad formats – clickety click your answers and come away top of the shop.


1:20 pm - 2:00 pm,
Room 4
No Bullsh*t Leadership
Havas Creative

We can all be leaders every day, we just need to get on with it. Havas Creative dispels the myth that leadership is an exclusive club and shares the secrets to adopting a leadership mindset, making confident decisions and outperforming the competition.


1:20 pm - 2:00 pm,
Room 5
You Need to Calm Down
Melville Marketing Solutions

Immerse yourself in a stress-busting, interactive workshop. Find out how to build your own brand resilience, decide what to change and find out how your company can support you to be confident and calmer.


1:20 pm - 2:00 pm,
Room 6
InstaDOOH
QDOT & Talon Outdoor

Think you know digital advertising? Think again. Join QDOT & Talon Outdoor to explore the creative possibilities in digital out of home - transforming an Instagram ad into a dynamic DOOH campaign.

 


1:20 pm - 2:00 pm,
Room 7
Rage About the Machine
Quantcast

Without the right tools, data is noisy, overwhelming, and unfocused. So how do you turn it into action? Get stuck into how machine learning can help you make decisions - from the direction of your campaign to choosing the perfect bottle of wine.


2:20 pm - 3:00 pm,
Room 1
Gen $: I Need a Dollar
LADbible Group

What would a member of Gen Z spend £1,000,000 on? Find out as a team of 18-24 year olds help you understand their buying behaviours. As well as hearing findings from LADbible Group’s first thought-leadership paper, you’ll also get the chance to win some Gen Z approved prizes.


2:20 pm - 3:00 pm,
Room 2
Asking for a Friend
Zenith

Does it seem like you just learned about CPC and CTR but now need to master RTB in DSP to optimise eCPC ASAP? Consider this myth-busting session your CTA. No need to ask for a friend - ask for you, and walk away with a curated playbook to excel in your job.


2:20 pm - 3:00 pm,
Room 3
Brexit: Beyond the Spin
The Telegraph

Baffled by Brexit bluster? Want to know what the big break up means for your business? We hear you. Just two days before the UK is due to leave, join The Telegraph for a game of Wheel of Fortune with an unEUsual edge. 


2:20 pm - 3:00 pm,
Room 4
Storytime… Live
ADYOULIKE

Explore the creative possibilities of social style native stories with ADYOULIKE. You and your team will create a campaign, put it live on a leading publication and track the results throughout the day.


2:20 pm - 3:00 pm,
Room 5
Build-a-Bot
Rakuten Viber

Tigers plus bots plus prizes – what’s not to love!? Take inspiration from WWF's tiger bot as you build your own in this interactive session. Make sure to come armed with your best and weirdest facts to stand a chance of winning.


2:20 pm - 3:00 pm,
Room 6
Wired for Sound
IAB UK Audio Group

Want to tune in to the audio market and turn up your creativity? Armed with a brief, you’ll build an audio strategy before writing a pitch perfect script. The number one idea will even be recorded for the winning team. 


2:20 pm - 3:00 pm,
Room 7
Jingle Bell Shop
OpenX

Deck the halls with boughs of knowledge. In this festive frisson, OpenX will use new research to educate you about your consumers' buying habits in advance of the biggest spending season of the year (and not a pear tree in sight).


3:20 pm - 4:00 pm,
Room 1
Digital in the Dark
Starcom

End your Nonference with a multi-sensory meditation session from Starcom and Global. Using blindfolds, state of the art sound technology and a number of strategic LOLs, we’ll transport you to the centre of the internet so you can feel, smell and taste the digital user experience first-hand.


3:20 pm - 4:00 pm,
Room 2
The Programmatic Olympics
GumGum

We’re all winners with GumGum’s session. Learn how to get the right message to the right audience, not just during the 2020 Olympics but year-round, including how to harness programmatic, computer vision and AI.


3:20 pm - 4:00 pm,
Room 3
The Quiet Riot: Video in a Sound-Off World
Unruly

Improve your moves, your video advertising skills and win a pair of Bose headphones at Unruly’s sound-off dance-off – a hot ticket for anyone wanting to understand the complexity of video advertising in a sound-off world.


3:20 pm - 4:00 pm,
Room 4
Wheel of Data Fortune
Blis

Take a game show style spin with Blis as they explore bespoke targeting to a mass audience, the strengths of different data sources and how they can work together to boost a campaign’s performance.


3:20 pm - 4:00 pm,
Room 6
The Auction Arms
The Guardian, Xandr, Rubicon Project, Verizon Media, PubMatic, IAS and Index Exchange

Pop in for a pint at the programmatic pub and let’s get quizzical! Some of the biggest programmatic players unite to give you a whistle-stop tour of the industry, before putting your knowledge to the test. 


3:20 pm - 4:00 pm,
Room 7

Start planning your day?

Download the app

Download IAB UK’s Events app and start planning your Nonference. Whether it’s building-a-bot with Rakuten Viber, a silent disco with Unruly or brand safety whack-a-mole with GroupM, pick and mix from 40 hands-on sessions to help you stay ahead of the curve – and have a bit of fun along the way.

 

The gong at Nonference

Quantcast logo
TikTok logo
Verizon Media logo
Oracle data cloud logo
Waze logo
Tribe logo
Inskin logo
Seedtag logo
Tailify logo

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive