Member Update on the Cross Industry Programmatic Taskforce
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Following the publication of the ISBA / PwC report into the programmatic supply chain, a cross industry programmatic taskforce was established – including IAB UK, ISBA, AOP and the IPA – with the aim of making it easier for companies to conduct a financial audit of their programmatic supply chain.
The first results of this work are now available to the industry – The Audit Permission Letter (APL), The Data Fields List (DFL) and the principles document (which summarises how to apply the other two tools).
This session will provide you with an overview of how these tools work and how all stakeholders in the industry can engage with the process to increase transparency in the programmatic supply chain.