Leadership Summit 2020

-
-
-

(Registration 8:30)

Sopwell House, Cottonmill Ln, St Albans, AL1 2HQ

Ticket Types

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

IAB UK’s Leadership Summit is a unique opportunity for senior decision makers from all parts of the industry to come together, debate the big issues of the day and shape a sustainable future for digital advertising. 

With senior and influential attendees, we address and tackle subjects in a confidential environment, while also providing valuable insights from experts across a range of fields; from economists to mental health specialists. 

Conversations prompted by our thought-provoking presentations, during townhall discussions or through premium networking opportunities, will help to steer the work of the IAB in 2020 and beyond.

Available Packages

  • Platinum Package: £1,995 +VAT
  • Gold Package: £1,745+ VAT
  • Silver Package: £1,495 + VAT
  • Day Package: £1,295 + VAT

This event is perfect for...

  • Industry thought leaders
  • Delegates who have received an invite
  • C-suite & Leadership Team

Agenda - day one

8:30
Registration & delegate check in

Teas, coffees and pastries

10:00
Welcome

Jon Mew, CEO, IAB UK

10:15
Standing on the Shoulders of Giants

Benedict’s annual macro and strategic trends presentation explores the impact of our connected society where 4 billion people own a smartphone. 

Benedict Evans, Commentator and Strategist

10:45
Diversity Drives Innovation: How can we enable our future innovators?

Innovation is a key source of growth in our economy. In her keynote, Fiona shares insights from Amazon’s research on women in innovation, how the company tackles barriers to progression, and how you can build cultures that nurture diverse perspectives and deliver innovation in tune with the customer and society.

Fiona McDonnell, Managing Director, Amazon Advertising, UK

11:10
Prospects for Johnson Government

Neil considers the political outlook for the Johnson Government and the likelihood of us reaching a trade deal with the EU by the end of 2020.

Neil Sherlock CBE, Senior Adviser, PwC

11:35
Coffee break

12:00
Townhalls

12:50
Lunch

13:50
Adam & 3ve: How fraudsters bit off more than they can chew

Taking down 3ve, one of the largest botnet operations, was no small feat. Having led the investigation, Tamer discusses why it was the right thing to do for business and the humanity of the internet.

Tamer Hassan, Co-Founder & CEO, White Ops

14:15
Digital Wellbeing: the new norms for society

Session description to be announced soon

Nishma Robb, Marketing Director, Google

14:40
Townhalls

15:30
Coffee break

16:00
Media for Humankind

Brands are becoming interchangeable to today’s consumers, while fragmented attention and the weaponisation of word of mouth is making it harder for brands to control their image and connect with consumers. How can an open ecosystem help solve this problem?

Anna Forbes, UK General Manager, The Trade Desk, Sandeep Swadia, EVP, Chief Data & Trust Officer

16:25
Tails.com case study: how D2C brands are challenging the retail norms

In just five years, Tails.com has grown to become the world-leader in personalised pet food with revenues of over £30 million. Born digital, how are D2C brands challenging retail norms? And what opportunities are there for platforms and publishers in this space?

James Davidson, Founder & CEO, Tails.com

17:15
IAB Closing Remarks

Agenda - day one evening

18:45
Drinks

20:00
Dinner & entertainment

Agenda - day two

8:30
Registration

9:15
Welcome

James Chandler, Chief Marketing Officer, IAB UK

9:25
Overview of the Market

Comparing the past decade with what's to come, Douglas explores the key strengths, risks and opportunities in advertising and business, highlighting the role of collective action in the industry’s next phase of development.

Douglas McCabe, CEO & Director of Publishing and Tech, Enders Analysis

9:50
Guest speaker: Kate Richardson-Walsh

Kate examines how the women’s Team GB hockey team went from despair to beating the best in the world. She considers what a winning culture means and how a disparate group, often containing individuals that usually compete against each other, can come together.

Kate Richardson-Walsh OBE, Team GB Hockey Gold Medalist & Former Captain

10:15
Where Machine Learning Meets Human Creativity

With AI set to be the disruptive force in our industry for the foreseeable future, Ian discusses whether machines can ever break free from the code to create more and be a positive force in society.

Ian Edwards, Communications Planning Director, Facebook

10:40
Who’s getting into digital?

Building a diverse and inclusive workplace is not just business critical, it’s also a key factor in bridging the skills gap that exists in digital advertising. From recruiting to retaining staff, how can you challenge established behaviour and unlock the benefits of a truly diverse team?

Chair: Sophia Haynes, Director of Campaigns, IAB UK With: Jasmine Dotiwala, Head of Youth, Media Trust and Dara Nasr, Managing Director, Twitter UK

11:05
Coffee break

11:30
Marketplaces of the Future: Navigating the path to convergence

Lauren examines the state of the industry and its evolution as digital and TV converge, introducing more holistic visibility for buyers and sellers across inventory channels.

Lauren Wetzel, Head of Strategy and Corporate Development, Xandr

11:55
Bringing the whole brain to your business

Analysis and creativity - how can using both get the best results for our businesses? Kate and Emma discuss how they utilise both left and right brain thinking in their strategy at MediaCom and Tesco respectively, unlocking powerful storytelling and driving commercial success.

Kate Rowlinson, CEO, MediaCom, Emma Botton, Marketing & Communications Director, Tesco

12:20
Mind the Content Gap

With the fight for consumers' attention intensifying and the demand for content growing, Matevz explains that brands will need to overcome the content gap and start creating at the speed of culture.

Matevz Klanjsek, Chief Product Officer, Celtra

13:00
Lunch

Whats on the agenda for Townhalls?

Measurement & Data

How can marketers and agencies use data to get the most out of their digital campaigns whilst navigating the post-cookie world?

Trust

Following on from our first Digital Trust Forum, this Townhall will discuss the role that ad tech providers and other stakeholders can play in increasing trust in the digital advertising supply chain and ask how we can work collaboratively as an industry to achieve increased trust.

Effectiveness & Brand Building

In order to be able to robustly state the case for digital, having a bank of effectiveness data and research continues to be essential. How do we continue to prove digital’s effectiveness as a brand-building medium?

Work Culture 2020

Diversity is on everyone’s lips, but what about inclusivity and creating a working environment that is safe, harnesses talent and allows diverse people to thrive? This Townhall will debate the progress that’s been made and also look at the challenges still to be overcome.

Leadership Summit

Available Packages

From platinum to day tickets, there’s a range of passes available to enjoy Leadership Summit 2020 to the full. Find out more about pack details, costs and reserve a place.

Meet the speakers

Tamer Hassan
Tamer Hassan
Co-Founder & CEO of White Ops
Tamer Hassan
Tamer Hassan
Co-Founder & CEO of White Ops

Tamer is Co-Founder and CEO of White Ops, where he led the takedown of the biggest bot fraud organisation 3ve with the help of Google and the FBI. He was named ‘The #1 Most Creative Person in Business’ by Fast Company Magazine as well as one of Ad Age’s ‘40 Under 40’ in 2019. Before his career in fighting botnets, Tamer ran a software development and consulting company and was a major in the US Air Force, serving in Iraq and Afghanistan.

Fiona McDonnell
Fiona McDonnell
Managing Director, Amazon Advertising, UK
Fiona McDonnell
Fiona McDonnell
Managing Director, Amazon Advertising, UK

Fiona is an international executive with over 25 years in the consumer products industry growing known brands including Kellogg’s, Kraft Jacobs Suchard, Nike and McCormick. She joined Amazon in 2015 as a Director on the Consumer Retail side, running the Toys business in Germany and subsequently the pan-European Beer, Wine and Spirits business before moving across to advertising in late 2019. Alongside her commercial responsibility, she is the Executive Sponsor for Diversity across all Amazon UK businesses.

Douglas McCabe Headshot
Douglas McCabe
CEO & Director of Publishing and Tech, Enders Analysis
Douglas McCabe Headshot
Douglas McCabe
CEO & Director of Publishing and Tech, Enders Analysis

Douglas is a leading expert in tech and publishing media. He analyses supplier strategies and forecasts consumption, revenue and marketing expenditure. He is a former director of Fish4, the online advertising portal, and was director of sales development and market insights at the HMV Group. Douglas holds a degree from Stirling University.

Nishma
Nishma Robb
Marketing Director, Google UK
Nishma
Nishma Robb
Marketing Director, Google UK

As Marketing Director at Google UK, Nishma is responsible for Google’s brand and reputation, and was previously Chair of Women@Google. She began her career at Teletext - where she rose through the ranks to become Managing Director - followed by time at iProspect and Dentsu UK as Chief Customer Officer.

From being selected Ad Age’s Woman to Watch in Europe 2018 to being tipped as a Trailblazer in the Campaign 2019 Annual, Nishma has accrued a number of accolades and awards, and is listed in the top BAME execs in the country.

 

Benedict Evans headshot
Benedict Evans
Strategy Consultant
Benedict Evans headshot
Benedict Evans
Strategy Consultant

Benedict has spent 20 years analysing mobile and technology, in investment banking, at Orange and NBC Universal, in strategy consulting and in venture capital at Andreessen Horowitz in Silicon Valley. He is now based in London.

Anna Forbes Headshot
Anna Forbes
General Manager UK, The Trade Desk
Anna Forbes Headshot
Anna Forbes
General Manager UK, The Trade Desk

Anna oversees all aspects of The Trade Desk’s UK office. Prior to this, she was MD EMEA of Marchex, EMEA Sales Director at AppNexus and COO at Brainient, and has led sales organisations for innovative advertising technology companies across a number of disciplines. Anna is an active member of IAB UK and a regular speaker at industry events with the IAB and the Digital Advertising Women’s Network.

Sandeep Swadia headshot
Sandeep Swadia
EVP, Chief Data & Trust Officer, The Trade Desk
Sandeep Swadia headshot
Sandeep Swadia
EVP, Chief Data & Trust Officer, The Trade Desk

Sandeep is responsible for data strategies to improve advertising relevance for The Trade Desk’s clients, while enhancing the consumer experience and improving business and consumer trust. He brings 20 years’ experience in the technology and media industries, with executive leadership roles in some of the fastest-growing companies. Most recently, he served as the Chief Executive Officer of cybersecurity firm White Ops, where he helped orchestrate and lead an industry wide overhaul in digital advertising fraud prevention.

Neil Sherlock CBE
Neil Sherlock CBE
Senior Adviser, PwC
Neil Sherlock CBE
Neil Sherlock CBE
Senior Adviser, PwC

Neil is Senior Adviser to PwC, jointly chairs the French Chamber of Commerce Brexit Forum and is on the advisory board of Echo Research. He is also a Trustee of the National Literacy Trust. Prior to this, Neil has been a partner at both PwC and KPMG and a special adviser to the Deputy Prime Minister in the Conservative-Liberal Democrat Coalition Government. In 2015 he was awarded a CBE for his public and political service.

 

Kate Richardson-Walsh OBE
Kate Richardson-Walsh OBE
Team GB Hockey Gold Medalist & Former Captain
Kate Richardson-Walsh OBE
Kate Richardson-Walsh OBE
Team GB Hockey Gold Medalist & Former Captain

Kate was a part of the Great Britain and England hockey teams for over 15 years, captaining the squad for much of that time. She also led the team that won gold in the final of the Rio Olympics and bronze at London 2012. By 2014 the team had slumped to 11th in the world and Kate was a key part of the leadership group charged with overhauling it. From instilling a will to win to collectively adopting the team mantra ‘Be the Difference, Create History and Inspire the Future’, she was vital to turning the team around.

James Davidson
James Davidson
Founder & CEO, Tails.com
James Davidson
James Davidson
Founder & CEO, Tails.com

Having started his career at Unilever and following seven years at Innocent Drinks, James joined a co-founding team to work on a new pet food idea in 2013: providing tailor-made pet nutrition at affordable prices. James and his team have grown tails.com into a business that is creating, and leading, a new direct-to-consumer category in pet food and that has recently attracted investment from Nestlé Purina Petcare.

Jasmine Dotiwala
Jasmine Dotiwala
Head of Youth Engagement, Media Trust
Jasmine Dotiwala
Jasmine Dotiwala
Head of Youth Engagement, Media Trust

As Head of Youth at Media Trust, Jasmine’s focus is on equipping young people across the UK with multimedia skills to empower them into their first media employment. She is a regular contributor to Channel 4 News with Arts & Culture segments, and has a weekly arts show on BBC Radio London, as well as being a regular contributor to SKY News reviewing #SkyPapers and a blogger on The Metro UK online. Jasmine is a D&I thought leader and champion and has been invited to give evidence around media, young people and diversity at the House of Lords.

Dara Nasr
Dara Nasr
Managing Director, Twitter UK
Dara Nasr
Dara Nasr
Managing Director, Twitter UK
Sophia Haynes Headshot
Sophia Haynes
Director of Campaigns, IAB UK
Sophia Haynes Headshot
Sophia Haynes
Director of Campaigns, IAB UK

Sophia joined the IAB in 2011, initially leading marketing, PR and communications. In her current role as Director of Campaigns, Sophia heads up the IAB’s Inclusion, Diversity and Equality initiative. Prior to this, she worked in creative agencies including Proximity London, Joshua Interactive and Dare. As Group Account Director, she delivered digital strategy and integrated campaigns for Sainsbury’s, Barclays and ITV, to name a few.

Matevz Klanjsek headshot
Matevz Klanjsek
Co-Founder & Chief Product Officer, Celtra
Matevz Klanjsek headshot
Matevz Klanjsek
Co-Founder & Chief Product Officer, Celtra

Matevz is the Co-Founder and Chief Product Officer of Celtra, a cloud-based creative automation platform brands and publishers use for ad and content scaling. It has been serving brands like Unilever, Vice, CNN, Lululemon, and 500 more for over 13 years. As the Chief Product Officer, Matevz is the visionary behind Celtra’s overall product strategy, innovation, design, and development. A Central Saint Martins graduate, Matevz’s design background has been key to building an intuitive, designer-first platform that has won multiple awards.

 

Lauren Wetzel Headshot
Lauren Wetzel
SVP, Strategy and Corporate Development, Xandr
Lauren Wetzel Headshot
Lauren Wetzel
SVP, Strategy and Corporate Development, Xandr

At AT&T’s advertising company, Xandr, Lauren works across the company's business units to understand and evaluate Xandr's competitive position in the market and ultimately drive growth globally. Prior to AT&T, Lauren worked as Engagement Manager, Strategy at Deloitte within its Media and Entertainment practice. Her knowledge of the digital video and advertising space is extensive, having previously served as Business Operations Manager for broadcast ad platform FreeWheel, now owned by Comcast.

Ian Edwards
Ian Edwards
Ian Edwards, Planning Director, Facebook
Ian Edwards
Ian Edwards
Ian Edwards, Planning Director, Facebook

Ian is Planning Director at Facebook, having been the company's first Comms Planner globally. Prior to this, Ian spent 14 years working as the Head of Strategy at some of the biggest agencies in London, with accounts as diverse as the Government, Lloyds Banking Group, AB Inbev, P&G, IKEA, Orange and Diageo, among others. Ian has recently had a paper published in the book “What is a 21st Century Brand? New thinking from the next generation of agency leaders”. He also writes for Admap and the Huffington Post.

The sponsors

Celtra logo

Headline sponsor

theTradeDesk Logo

Headline sponsor

Xandr

Headline sponsor

ondevice

Townhall sponsor

Oracle Data Cloud

Townhall sponsor

triplelift logo

Townhall sponsor

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.