Leadership Summit 2020
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IAB UK’s Leadership Summit is a unique opportunity for senior decision makers from all parts of the industry to come together, debate the big issues of the day and shape a sustainable future for digital advertising.
With senior and influential attendees, we address and tackle subjects in a confidential environment, while also providing valuable insights from experts across a range of fields; from economists to mental health specialists.
Conversations prompted by our thought-provoking presentations, during townhall discussions or through premium networking opportunities, will help to steer the work of the IAB in 2020 and beyond.
- Platinum Package: £1,995 +VAT
- Gold Package: £1,745+ VAT
- Silver Package: £1,495 + VAT
- Day Package: £1,295 + VAT
This event is perfect for...
- Industry thought leaders
- Delegates who have received an invite
- C-suite & Leadership Team
Agenda - day one
Teas, coffees and pastries
Benedict’s annual macro and strategic trends presentation explores the impact of our connected society where 4 billion people own a smartphone.
Innovation is a key source of growth in our economy. In her keynote, Fiona shares insights from Amazon’s research on women in innovation, how the company tackles barriers to progression, and how you can build cultures that nurture diverse perspectives and deliver innovation in tune with the customer and society.
Neil considers the political outlook for the Johnson Government and the likelihood of us reaching a trade deal with the EU by the end of 2020.
Taking down 3ve, one of the largest botnet operations, was no small feat. Having led the investigation, Tamer discusses why it was the right thing to do for business and the humanity of the internet.
Session description to be announced soon
Brands are becoming interchangeable to today’s consumers, while fragmented attention and the weaponisation of word of mouth is making it harder for brands to control their image and connect with consumers. How can an open ecosystem help solve this problem?
In just five years, Tails.com has grown to become the world-leader in personalised pet food with revenues of over £30 million. Born digital, how are D2C brands challenging retail norms? And what opportunities are there for platforms and publishers in this space?
Agenda - day one evening
Agenda - day two
Comparing the past decade with what's to come, Douglas explores the key strengths, risks and opportunities in advertising and business, highlighting the role of collective action in the industry’s next phase of development.
Kate examines how the women’s Team GB hockey team went from despair to beating the best in the world. She considers what a winning culture means and how a disparate group, often containing individuals that usually compete against each other, can come together.
With AI set to be the disruptive force in our industry for the foreseeable future, Ian discusses whether machines can ever break free from the code to create more and be a positive force in society.
Building a diverse and inclusive workplace is not just business critical, it’s also a key factor in bridging the skills gap that exists in digital advertising. From recruiting to retaining staff, how can you challenge established behaviour and unlock the benefits of a truly diverse team?
Lauren examines the state of the industry and its evolution as digital and TV converge, introducing more holistic visibility for buyers and sellers across inventory channels.
Analysis and creativity - how can using both get the best results for our businesses? Kate and Emma discuss how they utilise both left and right brain thinking in their strategy at MediaCom and Tesco respectively, unlocking powerful storytelling and driving commercial success.
With the fight for consumers' attention intensifying and the demand for content growing, Matevz explains that brands will need to overcome the content gap and start creating at the speed of culture.
Whats on the agenda for Townhalls?
How can marketers and agencies use data to get the most out of their digital campaigns whilst navigating the post-cookie world?
Following on from our first Digital Trust Forum, this Townhall will discuss the role that ad tech providers and other stakeholders can play in increasing trust in the digital advertising supply chain and ask how we can work collaboratively as an industry to achieve increased trust.
In order to be able to robustly state the case for digital, having a bank of effectiveness data and research continues to be essential. How do we continue to prove digital’s effectiveness as a brand-building medium?
Diversity is on everyone’s lips, but what about inclusivity and creating a working environment that is safe, harnesses talent and allows diverse people to thrive? This Townhall will debate the progress that’s been made and also look at the challenges still to be overcome.