Innovation Seminar

Overview

One of the IAB’s objectives is to prepare businesses for the future.

With this in mind, digital innovation is something we like to talk about…a lot! This seminar, shaped by the IAB’s Industry Groups, will give an under the bonnet look at innovation across the different digital channels. You’ll come away feeling inspired, energised, and ready to innovate in your business.

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IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Innovation Seminar
Innovation seminar

Our inspiring speakers

Heather Andrew
Heather Andrew
Neuro-Insights
Lauren Bigland
Lauren Bigland
LoopMe
Claire Elsworth
Claire Elsworth
Initiative
Abigail Morrish
Abigail Morrish
indahash
Jeremy Pounder
Jeremy Pounder
Mindshare
Ben Walmsley
Ben Walmsley
News UK

Draft Agenda

Registration and Coffee
8:30 - 9:00am


Introdution and Housekeeping
9:00 - 9:15am


The cultural impact of 2019's technological trends and what this means for brands
9:15 - 9:35am
Claire Elsworth,
Innovation Director,
Initiative
Let's Get Personal
9:35 - 9:55am
Lauren Bigland ,
Global Marketing and Communications Director,
LoopMe
Switching on Connected TV
9:55 - 10:15am

Advertisers need to rethink their strategies and rely more on technology in order to reach their audience. Connected TV presents new and fascinating opportunities to advertisers and media owners, with greater data and targeting capabilities than ever before.

Andrew Williams ,
Account Director ,
The Trade Desk
The rise of the virtual influencer
10:15 - 10:35am
Abi Morrish ,
Chief Partnerships Officer ,
indaHash
BREAK
10:35 - 10:50am


Taking Search From Kick Off To Full Time
10:50 - 11:10am
Mathew Canner ,
Associate Director ,
Starcom / Performics
Alexa or Alex? Our Subconscious Response to the Gender of Voice Assistants
11:10 - 11:30am
Jeremy Pounder, Futures Director ,
Mindshare & Heather Andrew,
UK CEO, Neuro Insight
The Power of Emotions - Using new sources of data to target users based on their opinions and emotions
11:30 - 11:50
Ben Walmsley ,
Digital Commerical Director ,
News Uk

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