Innovation Seminar

-
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF

Ticket Types

IAB Member:

FREE

IAB Agency:

FREE

IAB Advertiser:

FREE

Non-member:

£120.00 + VAT

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

One of the IAB’s objectives is to prepare businesses for the future.

With this in mind, digital innovation is something we like to talk about…a lot! This seminar, shaped by the IAB’s Industry Groups, will give an under the bonnet look at innovation across the different digital channels. You’ll come away feeling inspired, energised, and ready to innovate in your business.

Our inspiring speakers

Heather Andrew
Heather Andrew
Neuro-Insights
Heather Andrew
Heather Andrew
Neuro-Insights
Lauren Bigland
Lauren Bigland
LoopMe
Lauren Bigland
Lauren Bigland
LoopMe
Mathew Canner
Mathew Canner
Starcom / Performics
Mathew Canner
Mathew Canner
Starcom / Performics
Claire Elsworth
Claire Elsworth
Initiative
Claire Elsworth
Claire Elsworth
Initiative
Abigail Morrish
Abigail Morrish
indahash
Abigail Morrish
Abigail Morrish
indahash
Jeremy Pounder
Jeremy Pounder
Mindshare
Jeremy Pounder
Jeremy Pounder
Mindshare
Ben Walmsley
Ben Walmsley
News UK
Ben Walmsley
Ben Walmsley
News UK

Draft Agenda

8:30 - 9:00am
Registration and Coffee

9:00 - 9:15am
Introdution and Housekeeping

9:15 - 9:35am
The cultural impact of 2019's technological trends and what this means for brands

Technology and culture are the soulmates of modern civilisation; progression of one is fuelled by the other. The invention of the printing press paved the way for information culture as we know it today by bringing the written word - and thus education - to the masses. And then the iPhone turned us all into attention-deficient goldfish by pummelling us with more information and more messages than ever before.

At Initiative, we believe that culture is a brand's bridge to relevance - far more important than the reach game most media agencies play. We've taken a long, hard look at the state of culture in the UK right now, and we'll use our findings to talk about what that means for technology, innovation and brands next year, and beyond.

Claire Elsworth, Innovation Director, Initiative

9:35 - 9:55am
Let's Get Personal

As we head towards 2019 and the first anniversary of GDPR, data and especially how marketer’s use it is still under scrutiny.   

To find out more, LoopMe & Sapio Research surveyed 400 marketers in the US and UK to understand their attitudes towards data and personalisation.

Lauren Bigland , Global Marketing and Communications Director, LoopMe

9:55 - 10:15am
Switching on Connected TV

Advertisers need to rethink their strategies and rely more on technology in order to reach their audience. Connected TV presents new and fascinating opportunities to advertisers and media owners, with greater data and targeting capabilities than ever before.

Andrew Williams , Account Director , The Trade Desk

10:15 - 10:35am
The rise of the virtual influencer

Lil Miquela is the first ever virtual, or AI, influencer, a computer-generated image (CGI), designed and controlled by anonymous creators. Lil Miquela has also been featured on the cover of magazines, has had a top 10 single on Spotify and champions a variety of causes, such as transgender issues and Black Lives Matter. Despite not being a real person, Miquela has massive influence and power over her millions of followers and was even included in Time’s ‘25 Most Influential People on the Internet’. This session will look at the new trend of AI influencers and what this means for the future of social media marketing.

Abi Morrish , Chief Partnerships Officer , indaHash

10:35 - 10:50am
BREAK

10:50 - 11:10am
Taking Search From Kick Off To Full Time

Mathew Canner , Associate Director , Starcom / Performics

11:10 - 11:30am
Alexa or Alex? Our Subconscious Response to the Gender of Voice Assistants

The session will explore how the gender of a voice assistant can shape our subconscious responses, based on brand new neuroscience research conducted by Mindshare and Neuro-Insight, which builds on the IAB’s ‘Find Your Voice’ study.

The research explores the impact of age and gender on our subconscious responses to both male and female voice assistants

Jeremy Pounder, Futures Director , Mindshare & Heather Andrew, UK CEO, Neuro Insight

11:30 - 11:50
The Power of Emotions - Using new sources of data to target users based on their opinions and emotions

Emotions are the most powerful weapon in the advertising armoury, changing behaviours and driving purchase choices. News media is uniquely positioned to inspire emotion in its readers – the engagement and trust between brand and media create a powerful context for emotional advertising.

Based on research conducted with Dr Dario Krpan from the London School of Economics, Ben Walmsley will look to discuss the impact of emotions on advertising behaviour.

Ben Walmsley , Digital Commerical Director , News Uk

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive