Digital Out Of Home is evolving, and with advancements in technology, come increased creative opportunities. It’s never been more important to keep yourself, and your business, ahead of the curve. This half day workshop will explain how to create, plan, and execute DOOH campaigns. This event is for advertisers, brands and agencies only.
IAB Non-members: N/A
This Event is not available for non-members.
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Your hosts will introduce the day with some helpful housekeeping tips.
Following several years of strong growth and a rapid shift towards digital formats, this session will cover an introduction to the Out-of-Home market and key players. We’ll look at how Out-of-Home benefits advertisers and how digital in particular is enabling more sophisticated and engaging ways to capture audience attention. The session will also cover upcoming developments in programmatic and automation alongside a selection of best in class DOOH campaigns.
This session will cover:
What automation looks like in OOH; what does automation really mean for media buyers?
How data and technology are enhancing OOH in terms of campaign planning, short-term activation and long-term brand building, affordability and accessibility.
The future of DOOH is programmatic and why this is exciting for media buyers.
Automation and programmatic are driving message creativity, not killing it.
The interactive session aims to teach participants about the creative possibilities that exist in digital OOH. This session will stimulate creative thinking and get participants excited about how digital OOH can be utilised by brands to create tactical, smart & contextualised messages for their audience.
Workshop groups will be mentored by a digital OOH expert and participants will respond to a creative brief for Cider Brand Poma Cider and ‘create' their own dynamic digital OOH ad.
The session will offer insights into what data led planning in DOOH looks like from planning to activation and through to measurement. Particular focus will be put on looking into the challenges of measurement in DOOH and what successful campaign measurement and verification looks like, across proof of play, footfall, and other DOOH KPIs.