Digital Out of Home Workshop (DOOH)


Digital Out Of Home is evolving, and with advancements in technology, come increased creative opportunities. It’s never been more important to keep yourself, and your business, ahead of the curve. This half day workshop will explain how to create, plan, and execute DOOH campaigns. This event is for advertisers, brands and agencies only.

IAB Events and Education Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: N/A
Agency: FREE
Advertiser: FREE
IAB Non-members: N/A

This Event is not available for non-members.

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9:00 - 9:10

Your hosts will introduce the day with some helpful housekeeping tips. 

Clarissa Cameron,
Catherine Cribbin,
An overview of the DOOH opportunity
9:10 - 9:40

Following several years of strong growth and a rapid shift towards digital formats, this session will cover an introduction to the Out-of-Home market and key players. We’ll look at how Out-of-Home benefits advertisers and how digital in particular is enabling more sophisticated and engaging ways to capture audience attention. The session will also cover upcoming developments in programmatic and automation alongside a selection of best in class DOOH campaigns.

Mike English,
Account Director,
Goodstuff Communications
Automation within DOOH
9:40 - 10:25

This session will cover:

  • What automation looks like in OOH; what does automation really mean for media buyers?

  • How data and technology are enhancing OOH in terms of campaign planning, short-term activation and long-term brand building, affordability and accessibility.

  • The future of DOOH is programmatic and why this is exciting for media buyers.

  • Automation and programmatic are driving message creativity, not killing it.

Sue Hunt,
10:25 - 10:40

10:40 - 11:25

The interactive session aims to teach participants about the creative possibilities that exist in digital OOH. This session will stimulate creative thinking and get participants excited about how digital OOH can be utilised by brands to create tactical, smart & contextualised messages for their audience. 
Workshop groups will be mentored by a digital OOH expert and participants will respond to a creative brief for Cider Brand Poma Cider and ‘create' their own dynamic digital OOH ad. 

Lisa Portman & Steve Fowler & Jon Jones & Pete Tomlinson,
Data Led Planning
11:25 - 12:10

The session will offer insights into what data led planning in DOOH looks like from planning to activation and through to measurement.  Particular focus will be put on looking into the challenges of measurement in DOOH and what successful campaign measurement and verification looks like, across proof of play, footfall, and other DOOH KPIs.

Adam Powell,
Data Development Manager,
12:10 - 1:00

1:00 - 1:45
Alistair Hill,
On Device Research

Mike English, Goodstuff
Mike English
Sue Hunt, VIOOH
Sue Hunt
Lisa Portman, QDOT
Lisa Portman
Steve Fowler, QDOT
Steve Fowler
Jon Jones, QDOT
Jon Jones
Pete Tomlinson, QDOT
Pete Tomlinson
Adam Powell, Kinetic
Adam Powell
Alistair Hill, On Device
Alistair Hill
On Device

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