Out of home has been going through a digital revolution over the past three of years. The combination of data, creativity, and high impact formats has given advertisers new exciting ways to reach people on the move. This seminar will cover the latest trends, insights, and important topics from the world of DOOH, and will showcase how todays marketers are using DOOH alongside their other marketing channels. Expect to learn about the ingredients needed for creative success – how to use data to inform both the planning and buying of out of home campaigns – as well what the future of DOOH looks like.
IAB Non-members: £120.00 + VAT