Born Online: how Direct to Consumer brands are reshaping retail


Born Online: how Direct to Consumer brands are reshaping retail

Over the last decade, the UK retail industry has seen the rise of new, innovative brands that aren’t afraid to disrupt the status quo and do things differently. These brands – like eve, Thread and Bloom & Wild – are born online, build direct relationships with their loyal customer bases and put data and personalisation at the heart of what they do. They are Direct to Consumer (DTC) brands.

In a new study, the IAB has identified the 50 leading DTC brands in the UK, explored their stories, spoken to their founders and surveyed the people that buy from them. Join us as we look behind the scenes of this new breed of companies and find out how they are using digital to reshape the consumer retail landscape.

IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: FREE
IAB Agency: FREE
IAB Advertiser: FREE
Non-member: N/A
Born Online: how Direct to Consumer brands are reshaping retail


Registration & luxury breakfast
9:00 - 9:30

Meet some of the 50 leading Direct to Consumer brands in the UK and see their products first-hand.

Welcome & introduction
9:30 - 9:40

Hear why the IAB kicked off this piece of research and why it matters to our industry.

Sophia Haynes,
Director of Campaigns,
Who are the leading 50 DTC brands? And who are their customers?
9:40 - 10:00

MTM provide an overview of the research methodology, before explaining how we identified the 50 leading brands. We'll be unveiling the 50 leading brands in the UK across eight different retail categories and looking at the media habits and attitudes shown by DTC customers.

To be confirmed,

What makes for a leading DTC brand?
10:00 - 10.30

Looking at the key characteristics of DTCs and understanding the three primary drivers that lead to success. We will also be sharing our recommendations on how the industry can work with this new breed of brands.

Meeting the DTC brands Born Online
10:30 - 10:55

Conversation with DTC brands featured in the study - Callaly and Don't Buy Her Flowers - on how their journeys started, how they are innovating in their sectors and how they are planning their digital futures.

Kate Huang, Chief Marketing Officer, Callaly,
Steph Douglas, CEO & Founder, Don’t Buy Her Flowers,
Thank you & networking
10.55 - 11:00
Sophia Haynes,
Director of Campaigns,

Our speakers

Kate Huang
Kate Huang
Chief Marketing Officer, Callaly
Steph Douglas
Steph Douglas
Founder, Don’t Buy Her Flowers

Hear from DTC brands

We will be sharing case studies and founder interviews from some of the 50 leading DTC brands when the report launches. But for now, here’s a little of whats to come...

man wearing glasses standing in front of wall of glasses presenting video about his glasses company

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