Out of home has been going through a digital revolution over the past couple of years. The combination of data, creativity, and high impact formats has given advertisers new exciting ways to reach people on the move. This seminar will cover the latest trends, insights, and important topics from the world of DOOH, and will showcase how todays marketers are using DOOH alongside their other marketing channels. Expect to learn about the ingredients needed for creative success – how to use data to inform both the planning and buying of out of home campaigns – as well what the future of DOOH looks like.
IAB Non-members: £120.00 + VAT
VIOOH will be discussing the media trends which are bringing programmatic trading to DOOH and how media buyers can leverage data and technology for greater campaign outcomes. VIOOH will also here to debunk the myth that programmatic is the death of brand building.
In 2018, DOOH reached its “big bang” moment, where data, technology, convergence with other media, and physical infrastructure have consolidated, to make the medium bigger and better. This seminar will focus on the undeniable effect of DOOH on brand metrics, looking at 3 case studies which demonstrate a radical change in the way the clients activate DOOH, giving delegates an insight on the importance of DOOH in today’s media mix and how different brands have used DOOH successfully.
We are all guilty of it, peppering presentations with lingo which is known to some, but foreign to others. Our session will remove the mystery and take a closer look at digital OOH buzzwords with a fun game of Buzzword Bingo. In quick-fire fashion, we will cover all aspects of digital OOH from delivery & optimisation through to reporting. Fear not, this will not be a vocabulary lesson, case studies will bring everything to life.
Oh, and did we mention there'll be prizes... Who said learning can't be fun?
From social media to Digital Out of Home screens, content is radically changing how marketing campaigns engage consumers and deliver results for brands. This session will explore the latest developments and opportunities for content marketing in the context of DOOH.
As the reach of Digital Out of Home (DOOH) continues to grow, so does its potential to build on the traditional strengths of the medium by drawing on a combination of data sources to enhance campaign planning, deployment, creative execution and measurement. Through an interactive presentation, we will show how a unique combination of location, data and technology is coming together in ways that are a lot less invasive and a lot more beneficial, for advertisers and consumers alike.
A study to better understand how full motion digital out-of-home and online video can work together to increase campaign effectiveness