The IAB laid the foundations for digital advertising in London, now, we're coming to Manchester for our annual Digital Britain conference. Sessions will include inspirational stories of digital advertising, an interactive view from the publisher group and food for thought on what brands really think of digital advertising . This event is sold out, to join the waiting list contact email@example.com.
IAB Non-members: N/A
Introduction to the day from our CEO, Jon Mew
The way brands communicate is changing. The rise of ambient technology in the home has created new ways for brands to connect with audiences. But if brands are going to be successful in the home, they need to understand how relationships with consumers are changing. With examples from the world-famous Unruly Home, Nicola Spooner presents a glimpse of what advertising will look like in the future, and shares some examples of brands who are pioneers in the new ambient era of advertising.
Hear from 3 fantastic brands, Aviva, Mondelēz and Mind who will talk about what they love about advertising, what's not so hot and what advice they can give the industry on the best uses for it.
5 top tips to get you thinking and acting differently in the wonderful world of programmatic. By understanding more about the way programmatic can be enhanced, and the right questions to ask when evaluating it on your marketing plan, we can make the most of this incredibly powerful medium!
How can we shift the conversation around data away from being defensive about the use of data to being more positive about the benefits data offers?
What is the impact of diversity? And how can it drive award-winning creative work, high performance teams and shape up your bottom line? This talk explores the work that's made headlines and why inclusion is at the heart of it. More importantly, we think about the teams that shape these ideas.
The presentation will provide an overview of The Ozone Project's journey and what they learnt along the way.
Every day news brand and magazine editors take thousands of critical decisions that contribute towards quality editorial products that are read by millions across the UK. This session aims to take you behind the scenes and show you how and why these decisions are made – whether it’s how products are reviewed, which stories are run or which photos are published. In this highly interactive session you’ll also get the chance to vote on whether or not you would publish content and take part in a live taste test! Featuring speakers from The Guardian, The Daily Telegraph, Bauer, Hearst and Mail Online.
How can media owners work together more effectively to highlight opportunities, share best practice or to collaborate around key topics?
Drama producer and author John Yorke argues that story structure is hardwired into human perception: all stories are essentially the same because they reflect the way in which we make sense of the world. John explores the similar narrative structure of all great stories, and what this means for brands looking to make their brand stories stand out. Presented by Verizon Media and their Director of Video and Studios.
Public trust in and favourability towards UK advertising has dropped to its lowest levels in recent years. New research from Credos, the advertising industry’s think tank takes an in-depth look at what is causing this decline. It asks what can the industry do to win back the hearts and minds of the British people? This talk will look at the changing attitudes to advertising, the key factors driving people’s attitudes and how we can all work together to change perceptions of our industry for the better.
Is the current ad experience driving us to a world of no ads, as per Marc Pritchard’s prophecy? What has led us to this, and what is the IAB — along with a number of industry leaders — doing to make sure we don’t fulfil the prophecy.
How can we improve recruitment, retention and development of talent in the digital advertising industry?
This exciting session brings something slightly different to the Digital Britain agenda. On April 3, just one day before the conference, five teams of rising star talent were given a campaign brief to tackle, set by the IAB, and will be pitching their ideas on stage – with an audience vote crowning the winning team…So sit back, relax, and enjoy the pitches!
Why is TikTok so great? Are four screens better than two? Does anyone actually watch live TV anymore? Gen Zs are notoriously hard to reach, but we’ve gathered a group of them from UCLAN to let you get in their heads. Tweet your questions with #IABGenZ to get the inside track on the world of 16-22 year olds.
Join us for a well deserved drink at Lock 91, just a 5-minute walk from your venue...
9 Century St, Manchester M3 4QL