Cross-channel automation: the essentials

-
IAB Events and Education Space, 14 Macklin Street, London, WC2B 5NF

Ticket Types

IAB Member:

FREE

IAB Agency:

FREE

IAB Advertiser:

FREE

Non-member:

£120.00 + VAT

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

How does automation work? What is currently possible? And how can you get the make the most of it? We’ll be providing answers with a first-look at our new ‘Automation #in’ project that dives into automation across different digital channels. If you want to know how to optimise automation across digital OOH, audio, influencer marketing, native formats, performance and search, this is the seminar for you.

Agenda

14:00 - 14:30
Registration

14:30 - 14:40
Welcome & introduction

Mike Reynolds, Head of Industry Initiatives, IAB UK

14:40 - 15:00
The power of personalisation

Learn how machine learning can help you increase the efficiency and effectiveness of your campaigns by automating the optimisation of all aspects of delivery, including audience, bidding and frequency. Quantcast will take you through the basic functionality of the technology, explain its merit compared to manual optimisation, and illustrate how its application will affect campaign performance.

Alex Mills, Client Partnership Director, Sermetcan Baysal, Modelling Scientist, Quantcast

15:00 - 15:20
Audio

One of the most exciting developments in the automation space is the optimisation across digital audio. Programmatic audio is becoming increasingly important in today’s marketing budgets and is quickly becoming a key part of our everyday media consumption. This session will explore how the programmatic audio landscape has evolved, taking into account performance, automation, opportunities and challenges along the way. Rubicon discuss the factors behind the growth in audio, why advertisers should invest in this format and how audio/voice developments are affecting the programmatic advertising ecosystem.

Emily Britton, Account Director, Rubicon

15:20 - 15:40
People & automation

We’re living in an age of automation, but what does it mean for your team? GroupM explore how to best utilise the data we have at our fingertips, make automation technology work for your team’s skillset and deliver market leading results for clients, now and for the future.

Nicola Bevan, Rasha Fawaz, Director Business & Programmatic Operations, Operations Executive, GroupM

15:40 - 15:55
Coffee break

15:55 - 16:15
Performance

Personalising the user experience on a 1:1 level is the new north star for customer-focused organisations. This session will cover how to balance this approach with automation, drive-up conversion rates by individualising the user experience and harness automation tips from other channels in your affiliate campaigns.

James Maley, Head of Business Development, EMEA & APAC, RevLifter

16:15 – 16:35
Influencer marketing

Influencer marketing is evolving but, according to our latest research, the market is not homogeneous. Companies have different approaches depending on size, organisation structure, budget and culture. As a result, brands can be classified in three evolutionary stages: young, mature, sophisticated. Each stage requires a unique offering: technology, services or a mix of the two. Find out more in this session.

Sylvia Enotiades, Strategist, Buzzoole

Our speakers

Alex Mills
Alex Mills
Client Partnership Director, Quantcast
Alex Mills
Alex Mills
Client Partnership Director, Quantcast
Sermetcan Baysal
Sermetcan Baysal
Modelling Scientist, Quantcast
Sermetcan Baysal
Sermetcan Baysal
Modelling Scientist, Quantcast
Emily Britton
Emily Britton
Account Director, Rubicon
Emily Britton
Emily Britton
Account Director, Rubicon
James Maley
James Maley
Head of Business Development, EMEA & APAC, RevLifter
James Maley
James Maley
Head of Business Development, EMEA & APAC, RevLifter
Fabrizio Perrone
Fabrizio Perrone
Chief Executive Officer, Buzzoole
Fabrizio Perrone
Fabrizio Perrone
Chief Executive Officer, Buzzoole
Nicola Bevan
Nicola Bevan
GroupM
Nicola Bevan
Nicola Bevan
GroupM
Strategist Enotiades, Buzzoole
Sylvia Enotiades
Strategist, Buzzoole
Strategist Enotiades, Buzzoole
Sylvia Enotiades
Strategist, Buzzoole

Keep on learning...

programmatic-101-logo

Programmatic 101

Unlock the power of programmatic with this essential course, covering everything from combining data and creative to meaningful measurement.

Programmatic-advanced-logo

Programmatic Advanced

After a comprehensive look at how to utilise programmatic? We’ve got just the course for you.

Nonference-29-October

Nonference

The self-confessed anti-conference returns for a day bursting with hands-on sessions, ensuring that you’re one step ahead of the pack.

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.