Cross-channel automation: the essentials

Overview

How does automation work? What is currently possible? And how can you get the make the most of it? We’ll be providing answers with a first-look at our new ‘Automation #in’ project that dives into automation across different digital channels. If you want to know how to optimise automation across digital OOH, audio, influencer marketing, native formats, performance and search, this is the seminar for you.

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IAB Events and Education Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Cross-channel automation: the essentials
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Agenda

Welcome & introduction
14:30 - 14:40
Mike Reynolds,
Head of Industry Initiatives,
IAB UK
The power of personalisation
14:40 - 15:00

Learn how machine learning can help you increase the efficiency and effectiveness of your campaigns by automating the optimisation of all aspects of delivery, including audience, bidding and frequency. Quantcast will take you through the basic functionality of the technology, explain its merit compared to manual optimisation, and illustrate how its application will affect campaign performance.

Alex Mills, Client Partnership Director,
Sermetcan Baysal, Modelling Scientist,
Quantcast
Audio
15:00 - 15:20

One of the most exciting developments in the automation space is the optimisation across digital audio. Programmatic audio is becoming increasingly important in today’s marketing budgets and is quickly becoming a key part of our everyday media consumption. This session will explore how the programmatic audio landscape has evolved, taking into account performance, automation, opportunities and challenges along the way. Rubicon discuss the factors behind the growth in audio, why advertisers should invest in this format and how audio/voice developments are affecting the programmatic advertising ecosystem.

Emily Britton,
Account Director,
Rubicon
People & automation
15:20 - 15:40

We’re living in an age of automation, but what does it mean for your team? GroupM explore how to best utilise the data we have at our fingertips, make automation technology work for your team’s skillset and deliver market leading results for clients, now and for the future.

Nicola Bevan,
Director Business & Programmatic Operations,
GroupM
Coffee break
15:40 - 15:55


Performance
15:55 - 16:15

Personalising the user experience on a 1:1 level is the new north star for customer-focused organisations. This session will cover how to balance this approach with automation, drive-up conversion rates by individualising the user experience and harness automation tips from other channels in your affiliate campaigns.

James Maley,
Head of Business Development, EMEA & APAC,
RevLifter
DOOH
16:15 - 16:35

Acquiring customers at a sustainably low cost is one of the biggest challenges businesses have. It is estimated that $66 billion of budget will be wasted globally in 2019, as well as a huge amount of marketers’ time trying to make sense of the performance claimed by each of their marketing channels. Fospha will talk through how data-driven attribution and automation can help overcome barriers such as high costs and the time needed to get actionable insight. Plus identify the 10% of marketing budget that is being wasted.

Sam Carter,
CEO,
Fospha
Influencer marketing
16:35 – 16:55

Influencer marketing is evolving but, according to our latest research, the market is not homogeneous. Companies have different approaches depending on size, organisation structure, budget and culture. As a result, brands can be classified in three evolutionary stages: young, mature, sophisticated. Each stage requires a unique offering: technology, services or a mix of the two. Find out more in this session.

Fabrizio Perrone ,
Chief Executive Officer,
Buzzoole

Our speakers

Alex Mills
Alex Mills
Client Partnership Director, Quantcast
Sermetcan Baysal
Sermetcan Baysal
Modelling Scientist, Quantcast
Emily Britton
Emily Britton
Account Director, Rubicon
Nicola Bevan
Nicola Bevan
Director Business & Programmatic Operations, GroupM
James Maley
James Maley
Head of Business Development, EMEA & APAC, RevLifter
Sam Carter
Sam Carter
Chief Executive Officer, Fospha
Fabrizio Perrone
Fabrizio Perrone
Chief Executive Officer, Buzzoole

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