Creative Morning Seminar


Join the IAB for this seminar, which will be a morning of creativity and inspiration. We’ll be showcasing the very best campaigns from across the industry from the quarter just gone and analysing why they worked and what set them apart from the rest. If success and creativity are your thing, then this event is not to be missed.

IAB Events and Education Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Creative Morning

Guest Speakers

Juliette Lambert-Heduy
Juliette Lambert-Heduy
Senior Creative Strategist, Verizon Media
Jonathan Acton
Jonathan Acton
Head of Creative Delivery, Clear Channel
Anna Marjoram
Anna Marjoram
Performance Director, Optimise Media
Charlie Keohane
Charlie Keohane
Performance Director, Optimise Media
Joe Friend
Joe Friend
Account Director, Pepper Studio
Kevin Sewell
Kevin Sewell
Agency Commercial Director, ADYOULIKE
Sam Crowther
Sam Crowther
Head of Creative, A Million Ads


Registration and Breakfast

9:00 - 9:15

An introduction and welcome session with IAB UK 

Dynamic Personalisation for All Seasons

Dynamic creative and personalisation for digital audio has been pioneered here in the UK and one of the most popular data points to date has been location and the live weather conditions at the time of serving the ad. These 4 campaigns beautifully highlight the different ways that weather and temperature can make audio advertising more interesting by being more contextually aware and relevant to listeners wherever they are.

  1. Spring with B&Q - Announcing Geraniums or White emulsion depending on average temperatures on cloudy days
  2. Summer with Currys PC World & Dyson - Ads for fans that knew when the tarmac was melting on your local high street
  3. Autumn with Halfords - Wiperblades when it's raining, batteries when it's cold, light bulbs when it's dark
  4. Winter with Zip Fire Lighters - The world first fully dynamic sung ad. 
Sam Crowther,
Head of Creative,
A Million Ads
Abu Dhabi 360 Tour

Be prepared to be transported to a beautiful oasis of culture and adventure with Verizon Media.  

Stopover and skyscrapers are what typically come to mind when you think of Abu Dhabi. This is the association that the Tourist Board of Abu Dhabi needed to change. The Department of Culture and Tourism of Abu Dhabi and Spark Foundry teamed up with Verizon Media to create an immersive innovative campaign that offered users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi via a unique and VR 360º video experience.

Juliette Lambert-Heduy,
Senior Creative Strategist ,
Verizon Media
NHS Blood and Transplant Campaign
9:45- 10:00

An innovative Digital Out of Home campaign developed in partnership with NHS Blood and Transplant and 23red, has been Clear Channel’s most advanced dynamic campaign to date - encouraging blood donations while making them more personal and local. 

Johnathan Acton ,
Head of Creative Delivery ,
Clear Channel
Data Driven Creativity in Performance Marketing

This session will cover 3 case studies of data driven creativity in performance marketing, from,, and Ford Money.

A wealth of data, 3 brands and 1 common goal: to grow acquisition volume and increase return on investment. Optimise present their approach to increasing sales volumes and ROI, using creativity at every stage to achieve the best results for Brands and Publisher partners alike.

Charlie Keohane, Anna Marjoram,
Performance Director, Performance Director,
Optimise Media
Chupa Chups Sugar Free Influencer Marketing

Social Circle and Wavemaker launched one of the UK’s first TikTok led Influencer Marketing campaigns with Chupa Chups Sugar Free. Alongside launching an experiential area with Summer In The City at London's MCM Comic Con, we activated social listening to measure UGC/brand impact during the event with an online brand uplift survey to further prove success of the campaign. 


Joe Friend,
Account Director,
Pepper Studio
From Cwmbran to Hollywood: how native advertising drives real world behaviour

In this case study ADYOULIKE will run through a successful native advertising campaign undertaken for a customer looking to increase footfall at a number of regional entertainment complexes throughout the UK.

Kevin Sewell,
Agency Commercial Director,

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