Content based, and native advertising, makes up 28% of the digital display market and has seen steady growth over the last 3 years (source: IAB / PWC Digital Adspend Study). Whilst both forms of advertising work well together – which is why they are often talked about in the same breath – the key ingredients for success are different.
This seminar will cover what your top considerations should be when creating branded content campaigns – as well the things you should be focusing on for your distribution strategy. After all, if you’ve invested time, money, and resource into creating brilliant content you want people to engage with it.
You’ll come away with the knowledge, and know how, to make both your content creation, and native distribution, strategy work harder.
IAB Non-members: £120.00 + VAT
Points to think about ahead of activating your native advertising campaign. How to set KPIs and what type of native format works best for your brief.
The session will feature content from IAB Branded Content Creation & Distribution Guide - Steps for Success (April, 2018), that ADYOULIKE helped create in US.
PR and SEO teams too often operate in isolation, regularly missing the opportunity to amplify content in a cluttered digital landscape.
In this session, Clare will equip you with some actionable takeaways on how these two teams can bridge the gap and work better together. After all, if you’re creating great content, you want it to be found.
Social platforms are full of brands spending a fortune trying to force behaviours, often with disastrous (but hilarious) results.
The brand challenge of being ‘native’, or even relevant, without seeming desperate, try-hard, or just plain tragic is a minefield and we are all pretty happy to rip them apart when an ill-fated step sets one off.
Michael will be speed-talking through how Starbucks went about launching an old favourite in an new way whilst overrunning by approximately the amount of time he was meant to talk for.
Create’s Brandon Keenen will be discussing how CNN make create, distribution and optimise their branded and sponsored content.
Discover how brand, agency and distribution partner can work together to get maximum value out of existing creative assets and execute a successful ‘always on’ native content strategy within a publisher environment. James Murphy (Content Lead) from TAN Media and David Pool (Senior Digital Strategist) from Space and Time discuss launching and optimising an ongoing long-form content campaign for leading children’s food brand Kiddylicious.
The presentation will detail how News UK helped the Movember Foundation get its Mojo back through an award-winning branded content campaign which started in 2017. Building on its success, the two teamed up again in 2018 developed a content-led campaign and raised sign ups by 18% and donations by 22% (Y-O-Y).
Who cares about quizzes right? They’re hardly long form exploratory branded journalism, award-winning video ads or radical new technology. Let me tell you who cares about quizzes: your consumers do. It’s the tried and tested format that will never get old - the psychological pull to discover something about yourself will draw in and satisfy audiences time and time again. I’m going to unpack some of the secrets I’ve learned from five years of writing quizzes for readers and brands. You’ll walk away having learned the secret to a great title, a great experience for your readers - and a great campaign for your brand.