Connected TV Week: Creative Workshop

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(Registration 13:50 - 14:00)

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Event Overview

Connected TV offers advertisers rich and growing opportunities to reach diverse audiences. But where should you start and what are the key factors you need to consider to get it right? In this creative workshop with IAB UK members, you'll explore unique and inventive examples of creativity in Connected TV, leaving you inspired and with tangible outputs that you can implement straight away.

Agenda

14.00
Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

14.05
Best Practises for Maximising Brand Reach on CTV

CTV can be one of the most valuable tools in your media-buying belt, but only if you know what to look for: quality of content, transparency in what you're buying, and finding the right environments to shine. In this session, we'll showcase key considerations to optimize your CTV campaigns and inspire ideas.

Cassandra McDonald, Senior Research Manager, UK & International & Richard Brant, Director, Advanced TV, UK & International, Vevo

14.20
Addressable TV: accelerating growth for new to TV brands

Join Richard Sagar, General Manager, NIO cocktails with Joel Wilkinson, Senior Director Brand Solutions, Finecast as they discuss the benefits of addressable TV and what the advantages is now off the back of their 2020 success. They will also be focussing on:

  • How accessible is TV today for newcomers?
  • Why experiment with TV now?
  • What impact did TV advertising have when introduced into the marketing mix?
  • What were the key learnings and what would you do differently next time?

Joel Wilkinson, Senior Director, Brand Solutions, Finecast & Richard Sagar, General Manager, NIO Cocktails

14.35
Connecting with the New Living Room – The Future of TV

CTV has quickly become the preferred way for consumers to watch television and video content, with one in five Brits now spending over 16 hours - or the equivalent of two working days - streaming content every week, according to The Trade Desk’s Future of TV report (May 2021). For advertisers, CTV represents one of the biggest opportunities right now, with its promise of incremental reach, combined with the power of dynamic data and depth of targeting. In this session led by Patrick Morrell, Director of Inventory and Partnerships at The Trade Desk, we’ll take a deeper look into how advertisers are driving success today with CTV and debunk the common myths on this hot topic.

Patrick Morrell, Director of Inventory and Partnerships, The Trade Desk

14.50 - 15.05
Demystifying the CTV Landscape

CTV has become one of the most exciting and talked-about innovations in both advertising and TV - but what does it actually mean? Join Index Exchange's Adam Noble, Product Marketing Director, as he breaks down the CTV landscape, including:

  • What does programmatic bring to TV advertising?
  • Why is CTV inventory so ripe for fraud - and what can we do about it?
  • What does the current and future CTV market look like around the world and in the UK?

Adam Noble, Product Marketing Director, Index Exchange

15.05
Q&A

15.30
Close

Meet our speakers...

James Chandler
James Chandler
CMO, IAB UK
James Chandler
James Chandler
CMO, IAB UK
Elizabeth Lane
Elizabeth Lane
Head of Research, IAB UK
Elizabeth Lane
Elizabeth Lane
Head of Research, IAB UK
Cassandra McDonald
Cassandra McDonald
Senior Research Manager, UK & International, Vevo
Cassandra McDonald
Cassandra McDonald
Senior Research Manager, UK & International, Vevo

Cassandra McDonald is Vevo’s Senior Research Manager, UK and International, using data to supercharge Vevo’s business offerings and helping major brands create meaningful campaigns on the world’s leading music video network. Reporting into a US based team, means working on her own out of the London office, so she understands the specific nuances of every country in the UK, EMEA and APAC regions, thus ensuring Vevo has sufficient data and resources on each market and analysing Vevo’s performance in each market. Her work has been critical in growing Vevo’s OTT distribution partnerships worldwide and driving ad revenue across various markets outside of the US. Cassandra is also passionate about DE&I, having helped set up Vevo’s Cultural Connections committee which ensures DE&I is part of the fabric of the company. Furthermore, she gives back to the local community and serves as a school governess, ensuring children with special educational needs are supported throughout their education.
 

Richard Brant
Richard Brant
Director, Advanced TV, UK & International, Vevo
Richard Brant
Richard Brant
Director, Advanced TV, UK & International, Vevo

Over the last 10 years Rich has built up a broad range of experience and knowledge that has served as the perfect mix to tackle the challenges thrown at the industry by the merging worlds of traditional TV and digital. Starting as TV planner/buyer at Publicis, then shifting these disciplines to digital, he formed fundamentals that allowed him to excel in his move to Sky Media. Whilst at Sky working across video on demand and digital propositions, Rich was pivotal in establishing products such as Sky Advance using Sky's TV panel data to activate campaigns via programmatic. Prior to joining Vevo, Rich moved into the AV Product Partner role at Dentsu bringing to life TV data propositions, workflows and activation strategy to help navigate the opportunities around CTV and the addressable TV market at large. As Advanced TV Director at Vevo UK & Int, he is bringing all this knowledge together to establish how Vevo's huge scale and growing pool of TV inventory can complement broadcast campaigns and bring further opportunities to find harder to reach audiences around relevant, premium, production quality content on the biggest screen in the house.

Joel Wilkinson
Joel Wilkinson
Senior Director, Brand Solutions, Finecast
Joel Wilkinson
Joel Wilkinson
Senior Director, Brand Solutions, Finecast

Joel Wilkinson is Senior Director, Brand Solutions at Finecast. Joel’s role focuses on new business growth through the development of relationships with independent agencies and brands and the delivery of strategic commercial partnerships. Prior to Finecast, Joel worked at Channel 4 and Videology (Amobee) with roles spanning the TV, Digital and Programmatic teams bringing over twelve years of commercial experience in the TV and Video industry.

Patrick Morrell
Patrick Morrell
Director of Inventory and Partnerships, The Trade Desk
Patrick Morrell
Patrick Morrell
Director of Inventory and Partnerships, The Trade Desk

Patrick is Director of Inventory and Partnerships for The Trade Desk EMEA, where he is responsible for developing and strengthening relationships between The Trade Desk and key players such as broadcasters and media agencies. Prior to The Trade Desk, Patrick spent eight years at Channel 4 where he led agency investment and specialised in driving revenue growth in both linear and video on demand. Before that, he worked in a variety of sales and trading-focused roles. Patrick is a prominent voice within the adtech industry, regularly contributing thought leadership to key trade publications and industry events.

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