Connected TV Week: Creative Workshop
(Registration 13:50 - 14:00)
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Connected TV offers advertisers rich and growing opportunities to reach diverse audiences. But where should you start and what are the key factors you need to consider to get it right? In this creative workshop with IAB UK members, you'll explore unique and inventive examples of creativity in Connected TV, leaving you inspired and with tangible outputs that you can implement straight away.
CTV can be one of the most valuable tools in your media-buying belt, but only if you know what to look for: quality of content, transparency in what you're buying, and finding the right environments to shine. In this session, we'll showcase key considerations to optimize your CTV campaigns and inspire ideas.
Join Richard Sagar, General Manager, NIO cocktails with Joel Wilkinson, Senior Director Brand Solutions, Finecast as they discuss the benefits of addressable TV and what the advantages is now off the back of their 2020 success. They will also be focussing on:
- How accessible is TV today for newcomers?
- Why experiment with TV now?
- What impact did TV advertising have when introduced into the marketing mix?
- What were the key learnings and what would you do differently next time?
CTV has quickly become the preferred way for consumers to watch television and video content, with one in five Brits now spending over 16 hours - or the equivalent of two working days - streaming content every week, according to The Trade Desk’s Future of TV report (May 2021). For advertisers, CTV represents one of the biggest opportunities right now, with its promise of incremental reach, combined with the power of dynamic data and depth of targeting. In this session led by Patrick Morrell, Director of Inventory and Partnerships at The Trade Desk, we’ll take a deeper look into how advertisers are driving success today with CTV and debunk the common myths on this hot topic.
CTV has become one of the most exciting and talked-about innovations in both advertising and TV - but what does it actually mean? Join Index Exchange's Adam Noble, Product Marketing Director, as he breaks down the CTV landscape, including:
- What does programmatic bring to TV advertising?
- Why is CTV inventory so ripe for fraud - and what can we do about it?
- What does the current and future CTV market look like around the world and in the UK?