Connected TV Seminar 2019

Overview

This seminar will focus on developments and opportunities within the world of connected TV. Expect to hear from industry experts on topics including consumer behaviour, targeting capabilities, and creative opportunities. Not to be missed for anyone that wants to learn about how connectivity combined with the power of TV can help brands grow.

-
IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: FREE
Agency: FREE
Advertiser: FREE
IAB Non-members: £120.00 + VAT
Connected TV Seminar 2019
Image

The New Era of Advanced TV

Seismic shifts are happening within the TV & Digital advertising ecosystem. Advanced TV has taken center stage. The biggest screen in the home is presenting impactful and measurable opportunities for advertisers. For over 11 consecutive years, Samsung has maintained the #1 position in the global TV market. Samsung Ads enables advertisers and brands to use the power of the big screen with the accountability of digital by utilising Automatic Content Recognition technology to discover proprietary insights that help show the changing viewing behaviours. Samsung Smart TVs are at the center of the connected home, so it's no surprise that marketers are looking for new ways to better reach, engage and measure the effectiveness of their campaigns.

#StartWithSamsungAds

Alex Hole,
VP,
Samsung Ads, Europe
Changing Channels: 6 tips to maximize the value of your advertising across the evolving TV landscape

Audiences are swapping cables for wifi and traditional linear TV for digital video at ever accelerating rates, making Connected TV (CTV)* a major contributor to the growth of digital video.       

                                                                 
Despite audience growth, ad spend across CTV devices has lagged. As audiences continue to grow, the opportunity for marketers and media companies alike is clear. It’s a matter of learning the nuances of this new landscape in order to maximize CTV’s value through programmatic.

Cadi Jones,
Commercial Director EMEA,
Beeswax
Shifting screens - understanding the opportunities and challenges of reach-building in the streaming world.

As a measurement company, our essential guide to audiences and reach-building in the CTV world, will draw on our own (and other) recent survey/audience data, to deliver a clear, cohesive & impactful overview of the state of this space. Our information will be very useful to buyers, sellers and vendors as they seek to operate profitably in this fast evolving and somewhat fragmented space.

Whilst outlining the measurement challenges, we will also posit that consensus on audience standards will create benefits for all parties.

Martyn Bentley,
Commercial Director UK,
AudienceProject
The Future of TV Planning

When TV itself is changing, what does the future of TV planning look like? Drawing from a joint project with Samsung on the Future of TV viewing, this presentation will show how we’re defining what TV advertising should be in a multiplatform, connected viewing world.

Mark Holden,
Global Strategy Director,
Starcom Worldwide


Cadi Jones
Cadi Jones
Beeswax
Martyn Bentley
Martyn Bentley
AudienceProject
Mark Holden
Mark Holden
Starcom Worldwide

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive