This seminar will focus on developments and opportunities within the world of connected TV. Expect to hear from industry experts on topics including consumer behaviour, targeting capabilities, and creative opportunities. Not to be missed for anyone that wants to learn about how connectivity combined with the power of TV can help brands grow.
IAB Non-members: £120.00 + VAT
Seismic shifts are happening within the TV & Digital advertising ecosystem. Advanced TV has taken center stage. The biggest screen in the home is presenting impactful and measurable opportunities for advertisers. For over 11 consecutive years, Samsung has maintained the #1 position in the global TV market. Samsung Ads enables advertisers and brands to use the power of the big screen with the accountability of digital by utilising Automatic Content Recognition technology to discover proprietary insights that help show the changing viewing behaviours. Samsung Smart TVs are at the center of the connected home, so it's no surprise that marketers are looking for new ways to better reach, engage and measure the effectiveness of their campaigns.
Audiences are swapping cables for wifi and traditional linear TV for digital video at ever accelerating rates, making Connected TV (CTV)* a major contributor to the growth of digital video.
Despite audience growth, ad spend across CTV devices has lagged. As audiences continue to grow, the opportunity for marketers and media companies alike is clear. It’s a matter of learning the nuances of this new landscape in order to maximize CTV’s value through programmatic.
As a measurement company, our essential guide to audiences and reach-building in the CTV world, will draw on our own (and other) recent survey/audience data, to deliver a clear, cohesive & impactful overview of the state of this space. Our information will be very useful to buyers, sellers and vendors as they seek to operate profitably in this fast evolving and somewhat fragmented space.
Whilst outlining the measurement challenges, we will also posit that consensus on audience standards will create benefits for all parties.
When TV itself is changing, what does the future of TV planning look like? Drawing from a joint project with Samsung on the Future of TV viewing, this presentation will show how we’re defining what TV advertising should be in a multiplatform, connected viewing world.