Advanced Programmatic

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IAB UK Events and Education Space, 14 Macklin Street, London, WC2B 5NF
This event is not available for IAB Advertisers, IAB Members & Non-members

Ticket Types

IAB Member:

N/A + VAT

IAB Agency:

£380.00 + VAT

IAB Advertiser:

N/A + VAT

Non-member:

N/A + VAT

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Event Overview

This event is now fully booked. Next available date is Friday 13 March 2020.

Join this advanced course for a comprehensive look at buy side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus how to go about creating and assembling a dynamic creative ad campaign.

This event is now fully booked. Next available date is Friday 13 March 2020.

Who is this course is for?

Sell-side:

Heads of Sales and Programmatic, Programmatic Sales, Programmatic Product Teams and Ad Ops (2-3 years’ experience)

Buy-side:

Heads of Digital, Account Directors and Data Specialists

 

Advertisers:

Marketing Executives and Junior Marketing Managers

What will you learn?

This course has been designed to help you understand…
  • How buy-side programmatic tech stacks work together and the value each technology adds

  • The impact of regulation and walled gardens on the collection and use of data

  • How a publisher uses sell side technology to monetise inventory in the most effective way

  • How a dynamic creative ad is assembled and served

  • The most common attribution models that are used in programmatic campaigns

Agenda

9:00
Welcome & breakfast

9:30
Building a buy-side programmatic tech stack

An introduction into how brands assemble a technology stack and where programmatic technologies add value – including technical and product requirements.

10:15
Data collection & segmentation in a walled garden world

GDPR, ITP 2.0 and e-Privacy are making data collection increasingly challenging, this section looks to explore the considerations around 1st, 2nd and 3rd party data in a world of walled gardens and how to integrate those into a programmatic strategy.

11:00
Coffee break

11:15
Selling, bidding and optimisation

We will cover:

  • Programmatic selling – including how publishers manage multiple demand sources and how header bidding has changed the way inventory is bought

  • Header biddinghow buyers employ SPO to reach an impression for the best price

  • Supply path optimisation – you will decide how a publisher should prioritise their ad server, and/or use header bidding

 

12:30
Lunch break

13:30
Dynamic creative

An in-depth look at how an ad gets assembled dynamically through programmatic and the different technologies that are required, including a specific focus on setting up rules and integrating feeds.

14:15
Attribution & analytics

A deep-dive into different attribution models and how to bring data together to create a better understanding of campaign performance.

15:00
Coffee break

15:15
A programmatic future

We will explore the future of programmatic, encompassing connected TV, OOH, radio, print, walled gardens and regulation.

16:00
Bringing it all together

A summary of the day, with discussion on what you’ve learnt and any outstanding Q&A.

Meet your trainer

James-Diba-Headshot
James Diba
Senior Client Partner, The Programmatic Advisory
James-Diba-Headshot
James Diba
Senior Client Partner, The Programmatic Advisory

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