Join us for a day of assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning, activation today and much more.
IAB Agency: £380.00 + VAT
IAB Advertiser: £380.00 + VAT
Non-member: £550.00 + VAT
Who is this course for?
Ad Ops and Campaign Managers that are looking for interactive and hands-on training tools. This course can meet your business needs as the industry experts cater for all levels; including those who need to learn the fundaments of ad ops best practise, as well as more complicated optimisation and data practise.
What will you learn?
How to assess campaign performance
How campaigns should be activated and optimised in a DSP across display, video and native
The role of data in planning and activation today
How the selling of programmatic ads by publishers in changing and the impact on buy-side
The future trends to look our for in programmatic
What metrics should be used for what campaign type? We will explore all of the factors that should be considered when planning campaigns.
How campaigns should be activated and optimised in a DSP; covering display, video and native. We'll look at targeting types, frequency capping, formats, buying mechanisms and brand safety.
Keeping in mind GDPR, ITP, ePrivacy, walled gardens, and how can brands and agencies use 1st, 2nd and 3rd party data to segment and target desired audiences.
We'll explore how publishers can monetise their inventory programmatically and what it means for buyers. Including header bidding, supply path optimisation and managing multiple demand sources.
A look at the future of programmatic, spanning connected TV, OOH, radio, print, walled gardens and regulation.
An open discussion on the topics covered so we can address any queries.