Ad Ops & Campaign Management

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(Registration 08:45 - 09:00)

IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF

Ticket Types

IAB Member:

£450.00 + VAT

IAB Agency:

£380.00 + VAT

IAB Advertiser:

£380.00 + VAT

Non-member:

£550.00 + VAT

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Event Overview

Join us for a day of assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning, activation today and much more. 

What will you learn?

  • How to assess campaign performance
  • Activation and optimisation in a DSP across display, video and native
  • Data in planning and activation today
  • Changing of programmatic selling and the impact on buy-side
  • Future trends to look our for in programmatic

This course is perfect for...

  • Ad Ops and Campaign Managers

Agenda

9:00
Introduction & breakfast

9:30
The basics of ad ops & measurement

An introduction to measurement best practise, including how to use cookies and pixels for measuring and tracking. 

10:15
Campaign metrics & performance

What metrics should be used for what campaign type? We will explore all of the factors that should be considered when planning campaigns. 

11:00
Coffee break

11:15
Activating & optimising

How campaigns should be activated and optimised in a DSP; covering display, video and native. We'll look at targeting types, frequency capping, formats, buying mechanisms and brand safety. 

12:20
Lunch break

13:30
Using data effectively

Keeping in mind GDPR, ITP, ePrivacy, walled gardens, and how can brands and agencies use 1st, 2nd and 3rd party data to segment and target desired audiences.

14:15
Programmatic selling

We'll explore how publishers can monetise their inventory programmatically and what it means for buyers. Including header bidding, supply path optimisation and managing multiple demand sources. 

15:00
Coffee break

15:15
A programmatic future

A look at the future of programmatic, spanning connected TV, OOH, radio, print, walled gardens and regulation. 

16:15
Q&A

An open discussion on the topics covered so we can address any queries. 

16:30
Finish

Meet the trainer

Lloyd Greenfield headshot
Lloyd Greenfield
Senior Client Partner, The Programmatic Advisory
Lloyd Greenfield headshot
Lloyd Greenfield
Senior Client Partner, The Programmatic Advisory

Our training is CPD accredited

Continued professional development logo

This training counts towards your continued professional development

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