Ad Ops & Campaign Management
(Registration 08:45 - 09:00)
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Join us for a day of assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning, activation today and much more.
What will you learn?
- How to assess campaign performance
- Activation and optimisation in a DSP across display, video and native
- Data in planning and activation today
- Changing of programmatic selling and the impact on buy-side
- Future trends to look our for in programmatic
This course is perfect for...
- Ad Ops and Campaign Managers
What metrics should be used for what campaign type? We will explore all of the factors that should be considered when planning campaigns.
How campaigns should be activated and optimised in a DSP; covering display, video and native. We'll look at targeting types, frequency capping, formats, buying mechanisms and brand safety.
Keeping in mind GDPR, ITP, ePrivacy, walled gardens, and how can brands and agencies use 1st, 2nd and 3rd party data to segment and target desired audiences.
We'll explore how publishers can monetise their inventory programmatically and what it means for buyers. Including header bidding, supply path optimisation and managing multiple demand sources.
A look at the future of programmatic, spanning connected TV, OOH, radio, print, walled gardens and regulation.
An open discussion on the topics covered so we can address any queries.