Ad Ops & Campaign Management

Overview

Join us for a day of assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning, activation today and much more. 

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IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: £450.00 + VAT
IAB Agency: £380.00 + VAT
IAB Advertiser: £380.00 + VAT
Non-member: £550.00 + VAT
Ad Ops & Campaign Management - Feb 2020
Ad Ops and Campaign Management logo

Who is this course for?

Ad Ops and Campaign Managers that are looking for interactive and hands-on training tools. This course can meet your business needs as the industry experts cater for all levels; including those who need to learn the fundaments of ad ops best practise, as well as more complicated optimisation and data practise. 



What will you learn?

This course has been designed to help you understand...
  • How to assess campaign performance 

  • How campaigns should be activated and optimised in a DSP across display, video and native 

  • The role of data in planning and activation today

  • How the selling of programmatic ads by publishers in changing and the impact on buy-side 

  • The future trends to look our for in programmatic 



Agenda

Introduction & breakfast
9:00


The basics of ad ops & measurement
9:30

An introduction to measurement best practise, including how to use cookies and pixels for measuring and tracking. 



Campaign metrics & performance
10:15

What metrics should be used for what campaign type? We will explore all of the factors that should be considered when planning campaigns. 



Coffee break
11:00


Activating & optimising
11:15

How campaigns should be activated and optimised in a DSP; covering display, video and native. We'll look at targeting types, frequency capping, formats, buying mechanisms and brand safety. 



Lunch break
12:20


Using data effectively
13:30

Keeping in mind GDPR, ITP, ePrivacy, walled gardens, and how can brands and agencies use 1st, 2nd and 3rd party data to segment and target desired audiences.



Programmatic selling
14:15

We'll explore how publishers can monetise their inventory programmatically and what it means for buyers. Including header bidding, supply path optimisation and managing multiple demand sources. 



Coffee break
15:00


A programmatic future
15:15

A look at the future of programmatic, spanning connected TV, OOH, radio, print, walled gardens and regulation. 



Q&A
16:15

An open discussion on the topics covered so we can address any queries. 



Finish
16:30


Our trainers

Lloyd Greenfield headshot
Lloyd Greenfield
Client Partner, the Programmatic Advisory
James Diba headshot
James Diba
Senior Client Partner, the Programmatic Advisory

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