Ad Ops 101 Workshop


Getting the basics right is essential in digital marketing and Ad Ops represents the front line in ensuring that campaigns execute smoothly from start to finish.

The best operational staff are those with an awareness of everything going on around them and how the pieces fit together. Our Ad Ops 101 Workshop is intended to give new starters in the digital operations space an introduction and an overview of the wider problems they can face and how to approach them – from discrepancies and QA to mobile and video considerations. This workshop best suits someone within the first six months of their Ad Ops career.

Join us for our annual workshop aimed at new starters in the industry where speakers with a wealth of digital operations experience will give you an insight into the kind of considerations you should be aware of and what part you can play in the bigger picture.

Ad Ops 101 is intended for digital operations executives with less than 1 year’s experience.

Our workshops are for up to 32 attendees and are a hands-on learning experience for anyone that wants to delve deeper into digital.

IAB UK Events and Training Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: £189.00 + VAT
Agency: £189.00 + VAT
Advertiser: £189.00 + VAT
IAB Non-members: £289.00 + VAT


Registration and Breakfast
8:30 - 9:00

Introduction and Ice Breaker
9:00am - 9:15am

Introduction to Ad Ops
9:15am - 9:40am

“Ad Operations” what does this mean and who are you? This a question asked by many including myself 5 years ago. I will provide an overview of who ad ops are, what the role involves, and what the career path could look like after working in an ad operations team, with real life example. I will also cover the challenges we face day to day, which makes every day a learning day for all.

Seonaid Redden,
Senior Campaign Manager,
Auto Trader
3rd Pary Tracking
9:40am - 10:25am

Third party tracking has been a vital component of Ad Ops since the infancy of digital marketing. This session will first frame this tracking in an industry context. Then, provide attendees with the tools to  identify, test and deploy different types of third party tracking. Finally, a focus on use cases and troubleshooting will, hopefully, arm attendees with a wealth of practical skill they can take immediately back to their place of work. Helping then to navigate this often complex and hugely important component of online advertising.

Dominic Satur,
VP Sales Engineering,
10:25am - 10:45am

QA Process/Tools & Campaign Optimisation
10:45am - 11:30am

One of the most critical parts of an Ad Ops role is to ensure that campaigns actually work the way they are supposed to! In this session we will go through some of the tools and techniques which can help you do just that. Once you know your campaign is live the next step is usually to ensure it is performing as well as possible so we will also be going through some steps you can use to analyse and optimize performance. This will be an interactive sessions so please bring your laptops.

Jon Hatfield,
Advertising Technology & Product Manager,
How to plan a Video Campaign
11:30am - 12:15pm

The Next Wave of Advertising is here.  In this session we will plan a video campaign from start to finish. The planner product evaluates first-party and third-party data to generate a strategy mapping the most effective devices, sites, apps, geographies or demographics for a brand to reach its target audience and suggests ways to reallocate media spend.

Sam Sasaki-Nasseri,
Trading Director,
The Trade Desk
12:15 - 1:00

Ad Fraud
1:00 - 1:45
Andrew Shephard,
Technical Account Manager,

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