Utilising Meta to support a new product launch for Thatchers Cider
Food & drink
Awareness
Social media, Video
Overview
To support the launch of Juicy Apple, a new product within its cider range, Thatchers Cider ran an offsite Meta campaign in partnership with Tesco Media. The objective was to build awareness and drive interest among shoppers with a demonstrated interest in new products and the cider category.
Using Facebook and Instagram and Tesco first-party data to build relevant audiences, the campaign targeted cider drinkers and new product explorers, delivering a strong volume of video views and impressions on a modest budget.
Killer stats
Results
The campaign delivered a £2.45 ROAS for Juicy Apple and £43.74 across the wider brand portfolio. It served as a valuable test and learn opportunity for the brand, demonstrating the power of digital channels to support NPD awareness, even with a smaller investment.
Check out other SME related case studies from our Digital Advertising Champions here.
