Mindshare: Myth Busters - Mobile Doesn't Drive Conversions

Posted on: Wednesday 04 January 2017

Share this

Mindshare are busting the myth that mobile doesn't drive conversions by demonstrating a measurement model focusing on the importance of footfall attribution and optimisation .

This presentation discusses how clients tend to think mobile doesn't drive conversions because simple models measure mobile conversions using desktop-based tracking, and attribute the majority to other devices and in-store, without any visibility on cross-device conversions or footfall attribution.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Share this

Related content

James Chandler

Why the joint letter from ITV, Channel 4 and Sky doesn’t paint a clear picture about regulation and standards

Learn more

Member Research: The impact of COVID-19 on Influencer Marketing

HypeAuditor delves into what effect COVID-19 has on the instagram influencer market and Influencer Marketing more broadly

Learn more

IAB UK Connected | Season 2 Episode 2: Sea Life Centre to Fortnite: children's lockdown with Rocket

Learn more
Guide to Digital Innovation

Introducing our Guide to Digital Innovation 2020

From shoppable video to gaming experiences, our new guide gives first-hand insight from 36 IAB members on the most innovative digital ad solutions and...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.