Mindshare: Myth Busters - Mobile Doesn't Drive Conversions
Posted on: Wednesday 04 January 2017
Mindshare are busting the myth that mobile doesn't drive conversions by demonstrating a measurement model focusing on the importance of footfall attribution and optimisation .
This presentation discusses how clients tend to think mobile doesn't drive conversions because simple models measure mobile conversions using desktop-based tracking, and attribute the majority to other devices and in-store, without any visibility on cross-device conversions or footfall attribution.
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