What was the role of digital in the media mix?
Purple Carrot decided to move forward with its partnership programme, using the Impact Partnership Cloud™ and global partner marketing agency, Acceleration Partners.
With the help of the Acceleration Partners team, Purple Carrot quickly established a robust network of top-of-funnel affiliate partners, including loyalty partners, top-tier mass media, bloggers, review sites, several employee perks and benefits companies, plus tech partners such as the cart abandonment solution UpSellit.
Acceleration Partners leveraged the Impact Partnership Cloud’s Dynamic Payout capability to adjust commissions and reward top-of-funnel partners who introduced new audiences to Purple Carrot. Even though these partners may not have been the last touchpoint in the customer’s journey to conversion, new incremental audiences were a key indicator for the brand.
Acceleration Partners also used Impact’s blocking capabilities in order to comply with the Affiliate Nexus law restrictions and block partners who reside in certain countries which have had historically lower quality traffic.
Increase in orders
What results did you attain? What was the biggest achievement?
Since the launch of Purple Carrot’s programme, partnerships have become one of Purple Carrot’s most effective and efficient conversion channels. In the first few months, the partnership programme enjoyed a 68% increase in orders and a 30% increase in return on ad spend (ROAS), compared to the previous quarter. These extraordinary returns stabilised Purple Carrot's growth goals.
In a sentence…
Impact helps to deliver Purple Carrot to affiliate success