In designing a site selling floor coverings direct to the consumer, Carpetright faced a serious challenge. To fully justify and optimise the digital marketing spend that was likely to convert almost exclusively in-store, it was clear that the retailer needed to understand the customer’s journey from initial click to final purchase. Using advanced tracking techniques developed by their agency Summit, Carpetright established that the brand’s paid search delivers a return on investment of 33.
Google Case Study: Carpetright
Online-to-Store Tracking Shows Carpetright’s Paid Search Delivers ROI of 33.