Google Case Study: Carpetright

Online-to-Store Tracking Shows Carpetright’s Paid Search Delivers ROI of 33.

Read the Case Study here

In designing a site selling floor coverings direct to the consumer, Carpetright faced a serious challenge. To fully justify and optimise the digital marketing spend that was likely to convert almost exclusively in-store, it was clear that the retailer needed to understand the customer’s journey from initial click to final purchase. Using advanced tracking techniques developed by their agency Summit, Carpetright established that the brand’s paid search delivers a return on investment of 33.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive