AdRoll: The State of Marketing Attribution

This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. 

The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and strategies for attribution modelling . The study evaluates attribution tools and processes as well as the potential barriers to effectively using them.

The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.

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