Adform: Pandora Case Study

Posted on: Tuesday 29 September 2015

Share this

The objectives of the case study were to: promote awareness of Pandora to target audience, use Rich Media to encourage engagement with Pandora’s Rose collection and drive traffic to the Pandora website to convert prospects to acquisitions.

Solution: The designs for Pandora’s Expandable Cascade and Filmstrip ads are simple, beautiful and delicate – great examples of how Rich Media works to enhance awareness, promote engagement and increase sales for premium brands.

Format: Billboard, Expandable Cascade and Filmstrip created by Adform Production

Devices: Desktop

Placement: Websites include Cosmopolitan, InStyle, Elle, Harper’s Bazaar, Red, Elite Daily and Time Inc

Trading: Private Marketplace (PMP) and Open Real-time Bidding (RTB)

Data: Collect user cookie data to form a pool to target in a performance campaign

Share this

Related content

Bloomberg Media and BMW Group #Beyond100 Case Study

#Beyond100 – Bloomberg Media and the BMW Group invest in progressing content marketing measurement

Learn more

4C Insights Case Study - Nice'n Easy

Nice’n Easy increases awareness using 4C social sync on Facebook

Learn more
Subway

S4M Case Study - Subway France: You're the Chef

S4M helped Subway leverage real-time mobile locations to boost foot traffic into restaurants across France. Combined with S4M’s proprietary...

Learn more

Lionsgate/Hacksaw Ridge and The Independent

Lionsgate/Hacksaw Ridge and The Independent teamed up focusing on the promotion of new Lionsgate film Hacksaw Ridge. 

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.