Adform: Pandora Case Study

Posted on: Tuesday 29 September 2015

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The objectives of the case study were to: promote awareness of Pandora to target audience, use Rich Media to encourage engagement with Pandora’s Rose collection and drive traffic to the Pandora website to convert prospects to acquisitions.

Solution: The designs for Pandora’s Expandable Cascade and Filmstrip ads are simple, beautiful and delicate – great examples of how Rich Media works to enhance awareness, promote engagement and increase sales for premium brands.

Format: Billboard, Expandable Cascade and Filmstrip created by Adform Production

Devices: Desktop

Placement: Websites include Cosmopolitan, InStyle, Elle, Harper’s Bazaar, Red, Elite Daily and Time Inc

Trading: Private Marketplace (PMP) and Open Real-time Bidding (RTB)

Data: Collect user cookie data to form a pool to target in a performance campaign

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