The objectives of the case study were to: promote awareness of Pandora to target audience, use Rich Media to encourage engagement with Pandora’s Rose collection and drive traffic to the Pandora website to convert prospects to acquisitions.
Solution: The designs for Pandora’s Expandable Cascade and Filmstrip ads are simple, beautiful and delicate – great examples of how Rich Media works to enhance awareness, promote engagement and increase sales for premium brands.
Format: Billboard, Expandable Cascade and Filmstrip created by Adform Production
Placement: Websites include Cosmopolitan, InStyle, Elle, Harper’s Bazaar, Red, Elite Daily and Time Inc
Trading: Private Marketplace (PMP) and Open Real-time Bidding (RTB)
Data: Collect user cookie data to form a pool to target in a performance campaign