Adform Case Study: Global brands see 20% increase in mobile CTR when synchronised with TV ads

An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying for a promotional cross-device campaign that synchronises with national and regional TV advertising.

Objectives

  • Promote brand awareness and visibility of the supermarket to target audience

  • Encourage target audience to engage with the brand

  • Drive traffic to the supermarket website

Solution

  • Format: Standard banner, MPU

  • Devices: Desktop, tablet and smartphone synced with TV ads

  • Placement: Premium websites including eBay, MSN, The Guardian and The Lad Bible

  • Trading: PMP and Open RTB

The agency wanted to supplement the supermarket’s TV ad campaigns with desktop and mobile advertising to create an integrated, consistent experience. Working with Mediasynced, Adform mirrored the TV schedule by setting up display and mobile ads with geographic targeting, as well as national activity.

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