ADARA Case Study - The evolution of the business traveller

Posted on: Tuesday 22 August 2017

For travel brands, understanding how, why, and when business travelers search and book both holidays and business trips means big business.

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With a growing number of companies demanding a larger slice of market share, marketers are turning to data-driven insights to accurately assess each individual customer’s potential value. This ensures they are targeting the most valuable travelers.

ADARA, the world’s travel data co-op, is uniquely positioned to enable a complete view of traveler behaviour. It works with more than 175 of the world’s largest travel brands to bring together online search, booking and loyalty data to create an unrivaled and holistic view of the travel industry. 

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