IAB UK Adspend Analyser

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IAB UK Adspend Analyser

Our brand new tool puts the power in your hands for the first time, meaning IAB UK members have the flexibility to build your own ad spend charts using twenty years of data. Compare categories, formats, devices, environments and more across the years to get the data most helpful for you and your clients.

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Digital Adspend 2020 – Full results

The latest IAB UK and PwC Digital Adspend study looks at digital advertising spend for 2020.

The study reveals that the UK’s digital advertising market rallied in 2020, following the initial impact of the pandemic, with advertisers spending a total of £16.5 billion across the course of the year, up 5% on 2019.

Download the full report and use our new Adspend Analyser tool to get the data you want.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.