Building a sustainable future for digital advertising

Find out how IAB UK works with members across the industry to tackle the big issues, celebrate the best of digital advertising and prepare businesses for the future

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What we do

As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.

Latest News

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So, you think you might be a #Clickhead?

Our latest Clickheads campaign draws on neuroscience research to outline the six signs you might be a Clickhead - and what you can do about it.

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Adah Parris at Engage 2023

Engage returns to The Londoner

This year our flagship event delved into what AI means for our industry. Catch up on the event’s highlights and watch the sessions back in full

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IAB UK CMO James Chandler on stage at Engage 2023

Digital ad market grows 11% in 2022

The UK digital ad market maintained double digit growth despite a challenging year as advertisers navigated many challenges. Read the full report now.

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Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

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ESI Media
index exchange
Lab bible
Mail Metro
Microsoft ads
News UK
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Trip Advisor
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IAB Events

From celebrating digital innovation to debating key challenges, this Spring will see plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.

£26.1bn total digital ad market spend in 2022

IAB UK Digital Adspend

Our annual Digital Adspend report is the official measure of the size of the UK digital advertising market, conducted with PwC. It has been the official figure used by the Advertising Association since 1997. Members get free access to the full Adspend report, plus can use our Adspend Analyser tool to explore over 20 years of digital spend trends.

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Gold Standard 2.1

Having first launched in 2017, the Gold Standard continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. The Gold Standard brings together existing industry initiatives to reduce ad fraud, uphold brand safety, improve the digital ad experience, support supply chain transparency, help compliance with the GDPR and ePrivacy law.

The Future of Targeting & Measurement

With third-party identifiers becoming increasingly obsolete, what options do advertisers have when targeting and measuring their online audiences? We explore what's happened to date and guide you through the strategies available.

More for our members


Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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The IAB UK Podcast

Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.