Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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The total digital advertising market: £29.6bn
Latest full-year report

IAB UK Digital Adspend

The latest IAB UK and PwC full-year Digital Adspend report looks at digital advertising spend for 2023. The study shows that the digital advertising market grew by 11% last year to a total of £29.6 billion. Read more about the findings now - IAB UK members can access the full report and downloadable resources for topline takeaways, formats in detail and sector breakdowns.

Ravleen Beeston speaking at Leadership Summit 2024

What we do

As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.

Various speakers on stage at IAB UK events

IAB Events

From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.

Latest News

Engage at Soho Place

Catch up on Engage 2024 now

This year we heard from some of the industry's biggest names about why they’re unapologetically optimistic about the future of digital

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Members talking

What does the General Election mean for the IAB’s policy priorities?

IAB UK’s Public Policy Manager, summarises what the impending election means for the progress of our regulatory priorities

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iab uk staff chatting

Environmental Sustainability FAQs

Use our new tool to view and compare the sustainability efforts of companies who are committed to reducing the environmental impact of the industry

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Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
Bauer
Criteo
Disney
ESI Media
Global
google
Immediate
index exchange
Lab bible
Mail Metro
Microsoft ads
Nectar Board logo
News UK
Pubmatic logo
Quantcast
Reach
snap
telegraph
TikTok
Tesco
Tradedesk
Trip Advisor
Vevo
Yahoo
Speaker
Targeting and measurement

Preparing for a post-cookie reality

What does your business need to do to thrive in a post-cookie world? Our Targeting & Measurement hub is a great place to find out more about alternative strategies and the essential questions to ask potential partners. Being adequately prepared means ensuring you’re informed, testing solutions and feeding back to vendors on what works. Explore the hub and get started today to keep your digital campaigns on-track once third-party cookies are consigned to history.

Gold standard image

Are you Gold Standard certified?

Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.

More for our members

christie

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Vr

Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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James

The IAB UK Podcast

Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.