Building a sustainable future for digital advertising

Find out how IAB UK works with our members to tackle the big issues, celebrate the best of digital advertising and prepare businesses for the future

The latest from the IAB

We bring the digital advertising industry together to share best practice, develop guidelines and demonstrate the effectiveness of digital for brands. Our members include advertisers, agencies, ad tech companies and media owners, so you’re in the right place to discover the very best of digital advertising. Check back regularly to stay up to date.


News & Views

The latest on key developments from the fast-moving world of digital



Expert advice and representation from our policy and regulatory affairs team



Regular webinars, training and virtual networking, all free for IAB members  



Insight to equip you with the evidence you need to get the most out of digital advertising

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4 October - 3 November 2022

Digital Upfronts 2022

One month of unmissable IRL events with some of the biggest players in digital advertising. Join us for an inside look at the new launches and game-changing innovations that will take your 2023 planning to the next level. 

In addition to our main partner Upfronts, we’ll be hosting channel specific Upfronts for podcasting and gaming - bringing you the very latest trends from these unique and dynamic areas. 

Gold Standard 2.0

Having first launched in 2017, the Gold Standard continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. Gold Standard 2.0 introduces a more robust criteria, including incorporating IAB Europe’s Transparency & Consent Framework. By bringing together existing industry initiatives, the Gold Standard has four keys aims:

  • Reduce ad fraud

  • Uphold brand safety

  • Help compliance with the GDPR and ePrivacy law

  • Improve the digital ad experience

We are working together with our members to drive change within the digital advertising industry. Doing so not only makes business sense – our 2019 Adspend study shows that Gold Standard certified companies grew at twice the rate of non-certified companies – it also benefits all parts of the digital supply chain, not least the end consumer.

Adspend full results
Latest Adspend results

Digital Adspend 2021 - Full results

The latest IAB UK and PwC Digital Adspend study looks at digital advertising spend for 2021. 

The study shows that the digital advertising market grew by 41% last year to a total of £23.5 billion. 

IAB UK members can log in to download the full report for topline takeaways, formats in detail and sector breakdowns. Members can also use our Adspend Analyser tool, updated with the 2021 study's figures to get specific data and create insightful charts.

What does the OAP mean for our industry?

We've answered key questions about the Government's Online Advertising Programme and our CEO Jon Mew explains why getting it right is so important for our digital democracy.

Hot topics

As the industry body for digital advertising, we are uniquely placed to bring you the latest on a range of topics affecting the industry right now. We work tirelessly on behalf of IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.  



IAB UK is leading the industry response to the ICO ‘s report into real-time bidding and ensuring that our members’ interests are fully represented

Targeting and measurement

The Future of Targeting and Measurement

Find out more about how IAB UK is working with our members and collaborating globally to develop identity solutions fit for the cookie-less future


Why digital advertising works

With years of effectiveness research available proving digital’s ability to build brands, discover why digital advertising is effective for reaching your customers


Powering small businesses

Our latest research study, Powering Up, explores how SMEs are using digital advertising and where more support is needed to help their recovery in the wake of COVID-19

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Want to share?

Welcome to the Member Vault

Our Member Vault has been created so that you can upload your latest blogs, podcasts, research, videos and upcoming events. By posting content to the Member Vault, you will be able to amplify your voice across the industry and, in turn, the Vault will be a hub of information for anyone looking to get up-to-speed on the latest goings-on in digital advertising.

You're in good company

The IAB UK Board

IAB UK Board members play a pivotal role in steering the industry and ensuring the interests of all IAB UK members are represented at the highest level. Meet them here:

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Bauer logo
ESI Media
Global logo
Google logo
Immediate logo
Index Exchange
LADbible group logo
MMM logo
Microsoft advertising logo
NewsUK logo
Quantcast logo
Raech logo
Spotify logo
Teads logo
Telegraph logo
TikTok logo
TradeDesk logo
TripAdvisor logo
Twitter logo
Yahoo board
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SME Tool

Interactive Tool: Helping SMEs get more out of digital

Our new interactive tool helps small businesses unlock the value of digital advertising - whatever their campaign objective. The tool pulls together guidance on different digital channels and strategies, tailoring advice based on businesses’ individual aims and resources. It follows our ‘Powering Up’ research earlier this year, which showed that SMEs want jargon-free, accessible advice to help them use digital advertising more effectively - particularly as they navigate the COVID-19 pandemic. 

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.