Building a sustainable future for digital advertising

Find out how IAB UK works with our members to tackle the big issues, celebrate the best of digital advertising and prepare businesses for the future

The latest from the IAB

We bring the digital advertising industry together to share best practice, develop guidelines and demonstrate the effectiveness of digital for brands. Our members include advertisers, agencies, ad tech companies and media owners, so you’re in the right place to discover the very best of digital advertising. Check back regularly to stay up to date.


News & Views

The latest on key developments from the fast-moving world of digital



Expert advice and representation from our policy and regulatory affairs team



Regular webinars, training and virtual networking, all free for IAB members  



Insight to equip you with the evidence you need to get the most out of digital advertising

Catch up on Digital Upfronts

Following two weeks packed with star speakers, new product launches and cutting-edge insights, catch up on Digital Upfronts now with BBC Global News, Facebook, Snap Inc. and Twitter. Plus, check out our specialist Podcast and Gaming Upfronts for expert advice on how to make the most of these fast-growing markets.

Hot topics

As the industry body for digital advertising, we are uniquely placed to bring you the latest on a range of topics affecting the industry right now. We work tirelessly on behalf of IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.  



IAB UK is leading the industry response to the ICO ‘s report into real-time bidding and ensuring that our members’ interests are fully represented

user identity

User Identity

Find out more about how IAB UK is working with our members and collaborating globally to develop identity solutions fit for the cookie-less future


Why digital advertising works

With years of effectiveness research available proving digital’s ability to build brands, discover why digital advertising is effective for reaching your customers


Powering small businesses

Our latest research study, Powering Up, explores how SMEs are using digital advertising and where more support is needed to help their recovery in the wake of COVID-19

Gold Standard 2.0

Having first launched in 2017, the Gold Standard continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. Gold Standard 2.0 introduces a more robust criteria, including incorporating IAB Europe’s Transparency & Consent Framework. By bringing together existing industry initiatives, the Gold Standard has four keys aims:

  • Reduce ad fraud

  • Uphold brand safety

  • Address concerns around data processing and privacy

  • Improve the digital ad experience

We are working together with our members to drive change within the digital advertising industry. Doing so not only makes business sense – our 2019 Adspend study shows that Gold Standard certified companies grew at twice the rate of non-certified companies – it also benefits all parts of the digital supply chain, not least the end consumer.

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Recent update:

Digital Adspend H1 2020

IAB UK’s Digital Adspend data for the first six months of 2020 shows that total digital advertising spend dipped by 5% in the first six months of the year, reflecting the impact that the COVID-19 pandemic had in Q2.

Conducted with PwC, the update shows that the digital advertising market is relatively stable given the wider economic context, with areas of growth including video ad spend - 5.7% to £1.35bn, reflecting the growth of digital streaming during lockdown. 

You're in good company

The IAB UK Board

IAB UK Board members play a pivotal role in steering the industry and ensuring the interests of all IAB UK members are represented at the highest level. Meet them here:

Amazon logo
Bauer logo
ESI Media
Google logo
Guardian logo
Immediate logo
index Exchange logo
MMM logo
Microsoft advertising logo
NewsUK logo
Quantcast logo
Raech logo
Spotify logo
Samsung logo
Teads logo
Telegraph logo
TikTok logo
TradeDesk logo
TripAdvisor logo
Twitter logo
Verizon logo
Vevo logo
Xandr logo
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Helping businesses prepare for the future:

Guide to Digital Innovation

In digital, the future can arrive quickly so we’ve collaborated with members across our industry to bring you the latest trends, disruptors and much more. 

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.