Building a sustainable future for digital advertising

Find out how we are supporting the industry through the COVID-19 outbreak, keeping members connected and offering virtual events and training

Wednesday 7 October - Friday 16 October 2020

Digital Upfronts 2020

What’s next from Amazon Advertising, BBC Global News, Facebook, Snap Inc. and Twitter? There’s only one place to find out. Going virtual for 2020, Digital Upfronts returns for two weeks of future-facing events from some of the industry’s biggest hitters. Plus, we're hosting our first ever Gaming Upfronts and Podcast Upfronts returns for a second time.

Why join us?

As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.

Access to events

Access to events

We offer members free and discounted access to all our events, either virtually or in person.

Explore our content

Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.



Resources and our response to the ICO's Adtech Report with advice for members and the industry.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

Board members

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Addressing the ICO’s ‘Update Report’


Our response to the ICO's ad tech & RTB report

Read our response to the ICO’s findings about the use of personal data in real-time bidding.


Digital Advertising Guide: cookies, consent & the GDPR

As part of our actions to address the ICO’s ‘Update report’, this guide covers the rules relating to cookies and other similar technologies for digital advertising. 


Digital Advertising Guide: special category data & the GDPR

What is special category data, how might it arise in digital advertising, and what are the restrictions on its processing under the GDPR?

SME Launch
Latest Research:

Powering Up: Helping UK SMEs unlock the value of digital advertising

Drawing on evidence from nearly 1,200 UK SMEs, ’Powering Up’ explores how small businesses are using digital advertising, where they feel it excels and where more support is needed from the digital industry to help the market’s recovery in the wake of COVID-19. 

Explore & discover


Latest news

Get up-to-date with the developments from the fast-moving world of digital.


Best practice

All you need to know about the Gold Standard and our Transparency FAQs. 


Policy & Regulation

Expert advice from our Policy team, including guidance on GDPR and ICO developments.


Opinion pieces

Views from the IAB and member contributors across the digital industry.

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.