What we do
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
Shelve the silverware
We've launched our first advertising campaign calling on marketers to only work with digital advertising suppliers that adhere to the Gold StandardLearn more
Stay Engaged 2023 submissions now open
The virtual companion to our flagship event Engage, is back for its fourth outing with a series of daily offstage sessions - find out how to getLearn more
Mapping the future of digital
IAB Compass is our new report, created with research consultancy MTM, to map the key trends defining growth and provide forecasts for future spend.Learn more
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
From celebrating digital innovation to debating key challenges, this Spring will see plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.
IAB UK Digital Adspend
Our annual Digital Adspend report is the official measure of the size of the UK digital advertising market, conducted with PwC. It has been the official figure used by the Advertising Association since 1997. Members get free access to the full Adspend report, plus can use our Adspend Analyser tool to explore over 20 years of digital spend trends.
Gold Standard 2.1
Having first launched in 2017, the Gold Standard continues to evolve to deliver on its aim of building a sustainable future for the digital advertising industry. The Gold Standard brings together existing industry initiatives to reduce ad fraud, uphold brand safety, improve the digital ad experience, support supply chain transparency, help compliance with the GDPR and ePrivacy law.
The Future of Targeting & Measurement
With third-party identifiers becoming increasingly obsolete, what options do advertisers have when targeting and measuring their online audiences? We explore what's happened to date and guide you through the strategies available.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.Learn more
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.Learn more
The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.Learn more