Building a better future for digital advertising

IAB UK’s latest Compass report explores how artificial intelligence is already reshaping digital advertising – from creative workflows to ethical governance. With practical insights and recommendations, it’s designed to help advertisers, agencies and platforms cut through the hype and focus on what matters most right now. Whether you're just starting to test AI tools or already embedding them in your strategy, AI Compass is your go-to guide for navigating the next era of digital.

From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with our calendar of events.

Fast forward to 2030 with Futurescape – an in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade. The study uncovers 11 fundamental developments and equips IAB UK members with the insight to not only future-proof their businesses, but thrive in a dramatically shifting landscape.