Building a sustainable future for digital advertising

More on our Gold Standard

Why join us?

We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.

Access to events

Access to events

We offer members free and discounted access to our rich year-round calendar of events.

Explore our content

Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.



Resources and our response to the ICO's Adtech Report with advice for members and the industry

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

Gold Standard 1.1 certified

23 September - 3 October

Digital Upfronts 2019

Snap Inc., BBC Global News, Twitter and Facebook join forces with the IAB for an exclusive look at what’s on their agenda; including unmissable ad opportunities, celebrity guests and new research. Plus, Podcast Upfronts will see some of the biggest podcast players shine a light on this fast-growing format. 


Digital Upfronts

Upcoming events

Make sure you don't miss out on our upcoming seminars, workshops and courses. We have specialists in the industry talking to you about trends, future insights, creativity, and lots more... what's more, our seminars are free for all members, agencies and advertisers #iabargain


Programmatic 101 

Learn all of the basics about programatic, one of the most important elements of online advertising. 


Retail Manchester

You’ll hear from leading retailers about how they use digital to stay relevant and connect with consumers in new ways.

Born online event

Direct to Consumer

Join us to find out how this new breed of companies are using digital to reshape the consumer retail landscape.



The self-confessed anti-conference returns for a day bursting with hands-on sessions. 

Our latest research:

Five ways to maximise ad attention online

IAB UK has teamed-up with eye tracking specialist Lumen and IPSOS MORI to show how environment, ad position, clutter, format and targeting can significantly affect the attention digital ads generate.

Digital Effectiveness

IAB UK Gold Standard

One year on from the launch of the IAB UK Gold Standard, 94 companies have become Gold Standard Certified. The Gold Standard is a key part of our commitment to building a sustainable future for digital advertising and has three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.

Find out which companies have already become Gold Standard Certified and more about registering.


Explore & discover



We know digital moves fast & can be complicated. Our training can take you from basic to expert.



We focus on measuring, understanding & proving how digital advertising works so our members can focus on using it.



Whether it's sitting in a packed auditorium or doing an interactive demo, we've got it wrapped up with our events.



The changing face of digital means we have plenty of views on what's important in the industry right now.


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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.