Building a sustainable future for digital advertising

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Some of our 1000+ members

Digital Adspend Full Year 2017 

Summary breakdown of growth:
• Total: £11.55 billion +14.3%
• Mobile: £5.2 billion +37.4%
• Display: £4.18 billion +18%
• Outstream video: £900 million +93%
• Social media: £2.39 billion +38%
• In-feed: £950 million +9%
• Paid-for Search: £5.82 billion +16%

Our highlight

Engage 2018: Moving Forward

Thursday 7 June

Our Engage conference helps us to celebrate digital and think about what we do in future, and how we do it better.

We’ve curated a range of unconventional views to challenge perspectives on what the digital future holds, from industry provocateur Tom Goodwin to Polly Curtis, editor-in-chief of HuffPost.

Engage 2018

Why join us?

We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.


Access to events

Access to events

We offer members free and discounted access to our rich year-round calendar of events.

Explore our content

Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.


Policy focus

Know your GDPR from your disclosure. We work to create an optimal environment for digital advertising.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

See the latest on GDPR

GDPR Checklist

GDPR Checklist

Our GDPR checklist is tailored to the digital advertising industry to help towards compliance.



To see the latest news and updates on the GDPR, please see our policy news section. 


Member views

Our members explain what they're working on ahead of the 25 May launch date for GDPR.

Policy responses

Policy responses

See our responses to the ICO and DCMS regarding the General Data Protection Regulation. 

The most valuable 30 minutes you can spend with your ears

We're exploring the wonderful world of audio with a fortnightly podcast featuring industry experts, members and the IAB team. Sponsored by Spotify.

The IAB UK Podcast

Explore & discover



We know digital moves fast & can be complicated. Our training can take you from basic to expert.



We focus on measuring, understanding & proving how digital advertising works so our members can focus on using it.



Whether it's sitting in a packed auditorium or doing an interactive demo, we've got it wrapped up with our events.



The changing face of digital means we have plenty of views on what's important in the industry right now.


The IAB UK Gold Standard

Our commitment to building a sustainable future for digital advertising is embodied in the IAB UK Gold Standard. Launched last October, The Gold Standard has three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.

With over 70 member companies registered, find out who has been certified and more about registering. 

IAB Gold Standard

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.