Why join us?
As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.
Access to events
We offer members free and discounted access to our rich year-round calendar of events.
For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.
Resources and our response to the ICO's Adtech Report with advice for members and the industry.
Make a difference
Our specialist Industry Groups bring experts together to drive the future of digital channels.
Our proposed response to the ICO's adtech report
Find out how we plan to respond to the ICO’s concerns about adtech and real-time bidding and share your feedback.
Our latest research:
Changing the Channel
The growth of Connected TV (CTV) has changed viewing habits and opened up new and exciting opportunities for advertisers. We draw on new research and views from industry experts to provide a comprehensive view of this fast-growing market - and how brands can tune into it.
Discover brand case studies to help supercharge your advertising
Whether you’re interested in short-form video or online audio, find out how brands have used digital channels to drive results. Filter our bank of case studies by objective, format and sector for the evidence you need to shape your digital campaigns.