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Digital Adspend Results H1 2018

The IAB’s latest UK digital advertising spend figures, showing details of January to June 2018.

  • At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y

  • Search is worth £3.3bn, up 15%.

  • Display is worth £2.3bn, up 20%, largely driven by video growth. 

  • The classified market has remained steady at £726m.


Some of our 1000+ members

Why join us?

We bring the industry together through our 1,200 members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.


Access to events

Access to events

We offer members free and discounted access to our rich year-round calendar of events.

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Information central

For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.


Policy focus

Know your GDPR from your disclosure. We work to create an optimal environment for digital advertising.

Make a difference

Make a difference

Our specialist Industry Groups bring experts together to drive the future of digital channels.

See the latest on GDPR

GDPR Resources

GDPR Resources

Find out how the IAB Europe Transparency and Consent Framework can help your business with GDPR.



To see the latest news and updates on the GDPR, please see our policy news section. 


Member views

Our members explain what they worked on to ensure they were compliant before GDPR kicked in. 

Policy responses

Policy responses

See our responses to the ICO and DCMS regarding the General Data Protection Regulation. 

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We know digital moves fast & can be complicated. Our training can take you from basic to expert.



We focus on measuring, understanding & proving how digital advertising works so our members can focus on using it.



Whether it's sitting in a packed auditorium or doing an interactive demo, we've got it wrapped up with our events.



The changing face of digital means we have plenty of views on what's important in the industry right now.


The IAB UK Gold Standard

Our commitment to building a sustainable future for digital advertising is embodied in the IAB UK Gold Standard with three simple but fundamental aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.

With 55 member companies already certified and more registered, find out which companies have already completed the process and more about registering. 

IAB Gold Standard

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.