Adform present this European RTB Trend report for the first quarter of 2015.
Programmatic trading continues its double-digit growth, increasing an impressive 76% from April 2014 to April 2015, thanks in large part to steep climbs (333%) in spending for brand formats. From Q1 2014 to Q1 2015, ad spend jumped 119% as advertisers dedicate bigger portions of their budget to programmatic channels.
In terms of device targeting, desktop continues to attract the lion’s share of ad spend (75.5%) in Q1 2015, which is down slightly from Q1 2014 (77.23%). In Q1 2015, ad spending on mobile accounted for 12.17% of the budget, which is up from 8.8% in Q1 2014. Spending on tablet stayed largely the same from Q1 2014 to Q1 2015, decreasing from 13.97% to 12.22%.