Stay Engage Archive

Relive the most talked about session in Engage history - 2017’s ‘Future of News’ presentation. In this final Stay Engaged Offstage Session, hear behind the scenes detail about Ken Fawes’ inception, preparations in the weeks leading up and how it all came together on the day. IAB UK's James Chandler is joined by award-winning journalist David Walsh, actor Bryan Torfeh who played Ken Fawes, the Guardian's Nick Hewat and News UK's Olly Lewis.

In today's Offstage Session, Jonny Protheroe and Justine L’Estrange of Google UK reflect on their extensive Google Trends analyses spanning April and May 2020 - interpreting what the nation has been searching for during the lockdown while inviting listeners to draw their own conclusions. They retrace something of an emotional memory rollercoaster of trends - from the surprising to the moving, reflect on the big open questions being asked at Google, and touch on the ways in which they are advising their clients in this climate.

What will advertising look like in 2030? Will it even exist? In this Daily Offstage Session hear the results from Essence’s global study on what the next decade of advertising will look like. Key themes include increasing use of biometrics, technology’s impact on consumer behaviour and the deepening relationship between brands and consumers.

Our relationship with social media has changed in the face of the crisis. Before the pandemic, experts raised concerns over the mental health of social media users, yet usage is up 40% and influencers are reporting exponential growth. As we connect more with our communities offline, perhaps the pandemic will encourage a kinder community online? The Fifth’s founder Olly Lewis is joined by Dr Sarah Vohra, Victoria Emes and Paula Akpan to discuss.

When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have defined, built and communicated purpose to drive real-world change via Facebook platforms.

Agitation and transformation are the lifeblood of our advertising. But what does it take to be a successful troublemaker? How do you become a fire-starter without starting actual fires? How do you build a career on being contrary, and lead your team to challenge consensus? Join Tor Thompson, EMEA Regional Director for Microsoft Advertising's Business Team as she shares her learnings from the last few years to inspire you to bring about change.

Creating and interpreting sound has given humans a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise attention was refined well before the ‘battle for attention’ we all experience in the modern digital world. In this experiential session, Sam Crowther, Executive Creative Director at A Million Ads, explores how our evolutionary legacy can be harnessed by dynamic creative to help brands communicate instinctively.

With a Ph.D. in machine learning, what better person to guide Stay Engaged listeners through a cookie-less future than Quantcast’s Dr Peter Day? In this offstage session, he discusses the benefits of a new, more attractive advertising landscape and shares everything you need to be prepared for what comes next.  

The intimacy of podcasting creates engaged and loyal audiences, with listeners looking to their favourite podcasts to help them through tough times. In this session, Acast reflects on connections made, and to be made, through podcasting; featuring Emily Dean from ‘Walking the Dog’, James Barr and Dan Hudson of ‘A Gay And A NonGay’, and Caroline Foran from ‘Owning It: The Anxiety Podcast’.

With hundreds of millions of Amazon Alexa smart speakers in homes worldwide and Google Assistant available on more than a billion devices, an assistant powered future is much closer than people think. This session analyses a day in the near future, envisioning how consumers will use virtual assistants to enrich their everyday lives and exploring what brands can do to get in on the action.

What will the impact of this global pandemic be on the digital ad market? And how will it rebound? Join IAB Europe’s Chief Economist Daniel Knapp for expert insight into the relationship between economic trends and advertising growth, what we can learn from previous recessions, and what’s different this time.

In trying times, ‘good business’ matters more than ever and actions speak far louder than words. In this session, find out how Good-Loop is helping brands continue advertising with purpose, while also literally funding the front-line through immediate donations to vital causes.

Let Red Apple Creative take you by the ear with a complete guide to understanding music and sonic identity for brands. Covering the language of sound, briefing in a request for audio branding, how to work with composers and why audio branding needs to be part of every advertiser’s plan right now.

Outdated legislation prevents sexually active gay or bisexual men from donating blood, even if it’s perfectly safe to use. In this episode, LADbible Group’s Nick Hodgkins and Freedom to Donate Founder Ethan Spibey discuss their award-nominated ‘Blood Without Bias’ campaign, which saw the social publisher use its mass reach to raise awareness of this discriminatory issue and galvanise a youth audience to take action.

Nature is in real trouble. WWF is on the front line in the struggle to rebalance the relationship between nature and people. To the world’s leading environment charity, social media is the quickest way to mobilise billions of people. Find out how WWF and Tug are using social stories to help save the world.

Having captivated Engage-goers with his provocative take on advertising for the post digital age back in 2018, Publicis Groupe’s enfant terrible Tom Goodwin returns to answer 50 of the IAB’s most pressing questions. No rehearsal, no advance peek and recorded entirely in a single take in a grilling by IAB UK CMO James Chandler.